Innovation and Entrepreneurship Theory
Cai Yiru,Cai Li,Chen Ziying
Opportunity has been central to entrepreneurship research, with scholars extensively discussing its nature, leading to two contrasting perspectives: the discovery view and the creation view. Recently, an increasing number of scholars have attempted to reconcile the tension by integrating the discovery view and the creation view. However, limited to its fragmented research status of the opportunity holistic view, the ambidextrous nature of opportunities, which encompasses both discovery and creation, remains obscured. This further constrains the research on the development process of ambidexterity opportunities, as well as comparative analyses across discovery, creation, and ambidexterity opportunities. Furthermore, opportunity evaluation (OE), a critical but under-explored stage in opportunity development, is often automatically presumed to transition into entrepreneurial action (EA), with limited inquiry into the underlying mechanisms or boundary conditions shaping this process. Existing research suggests that entrepreneurs' propensity to act can influence this transition, yet the factors affecting this propensity and the OE-EA relationship remain insufficiently studied. Regulatory Mode Theory (RMT) from psychology posits that two regulatory modes—locomotion mode (LM) and assessment mode (AM)—significantly shape individual action propensity, suggesting their potential influence on the OE-EA dynamic. Despite this, little attention has been given to applying RMT within entrepreneurship research, leaving the mechanisms of how regulatory modes influence the OE-EA relationship largely unexplored.
This study addresses these theoretical gaps by exploring the relationship between OE and EA across discovery, creation, and ambidexterity opportunities, grounded in the opportunity holistic view. By leveraging RMT, the study investigates how LM and AM moderate the OE-EA relationship across three different opportunity types (discovery, creation, and ambidexterity). First, the study clarifies the ambidextrous nature of opportunities based on the holistic view, theoretically categorizing opportunities into discovery, creation, and ambidexterity, elucidating their characteristics to provide a solid theoretical foundation for exploring the development processes of three different opportunity types (discovery, creation, and ambidexterity). Then, an empirical analysis of 756 Chinese start-up entrepreneurs is conducted. The K-means clustering algorithms are utilized to segregate 756 samples into three distinct clusters: discovery, creation, and ambidexterity. Following this classification, separate Ordinary Least Squares (OLS) regression analyses are conducted within each of the three sub-dimensioned opportunity contexts to test the hypotheses. Results show that OE plays a pivotal role in driving EA across all three opportunity contexts. With regard to the moderating effects, the empirical results highlight that the interplay between OE and EA varies markedly across different opportunity contexts. Specifically, in the discovery context, LM is found to exert a negative moderating influence on the OE-to-EA relationship, while AM demonstrates a positive moderating effect. In the creation context, a contrasting pattern is observed: LM positively moderates the relationship between OE and EA, whereas AM negatively moderates the same. In the ambidexterity context, only LM is revealed to have a significant positive moderating impact on the OE-to-EA relationship, while AM exhibits no moderating influence.
This study contributes to the literature in three ways. First, building on the opportunity holistic view, it clarifies the ambidextrous nature, typology, and characteristics of opportunities, further reconciling the tension between the opportunity discovery and creation views, and advancing theoretical and empirical research in the opportunity holistic view. Second, it elucidates the mechanisms underlying the OE-to-EA transition in the varied development processes of discovery, creation, and ambidexterity opportunities, addressing previous research gaps that treated this process as automatic, and expanding the micro-foundation research of EA. Third, by integrating RMT, the study uncovers the internal mechanisms through which different types of OE lead to EA, enriching the understanding of the boundaries of RMT and providing interdisciplinary insights at the nexus of psychology and entrepreneurship. This study also offers several practical implications: First, it helps entrepreneurs align their evaluations of opportunities with their regulatory modes, facilitating more effective entrepreneurial action. Second, it informs policymakers in designing industry-specific entrepreneurial support strategies to promote high-quality development. Third, for investors, the study provides insights for assessing the alignment between entrepreneurs and their opportunities, thereby enhancing investment decision-making and success rates.