A Case Study on How to Shape Entrepreneurial Expectation of Novice Entrepreneur: Based on Resource Conservation Theory

Chen Jian′an;Cheng Shuang;Wu Xuemeng

doi:10.6049/kjjbydc.201611X142

Science & Technology Progress and Policy >

2016 , Vol. 33 >Issue 22: 122 - 130

DOI: https://doi.org/10.6049/kjjbydc.201611X142

人才与教育

A Case Study on How to Shape Entrepreneurial Expectation of Novice Entrepreneur: Based on Resource Conservation Theory

Chen Jian′an;Cheng Shuang;Wu Xuemeng

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Economics and Management School, Wuhan University;China Research Center for Cooperative Research, Wuhan University, Wuhan 430072, China

Received date: 2016-07-20

Online published: 2016-11-25

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Abstract

According to the conservation of resources (COR) theory, entrepreneurs constantly seek external resources and internal resources through their own efforts, and form their entrepreneurial expectations. Before starting a business, a novice entrepreneur make

Key words： Resources Conservation Theory;Entrepreneurial Expectation;Entrepreneurial Motivation;First-time Entrepreneurs;Entrepreneurship Resources

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Chen Jian′an;Cheng Shuang;Wu Xuemeng . A Case Study on How to Shape Entrepreneurial Expectation of Novice Entrepreneur: Based on Resource Conservation Theory[J]. Science & Technology Progress and Policy, 2016 , 33(22) : 122 -130 . DOI: 10.6049/kjjbydc.201611X142

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