Artificial Intelligence and Innovation Column

The Double-Edged Sword Effect of AI Disruption Awareness on AI Usage Behavior

  • Wang Hongyu ,
  • Kou Xianliu ,
  • Zhao Di ,
  • Gu Yu
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  • (1.School of Business and Management, Jilin University, Changchun 130023, China;2. School of Innovation and Entrepreneurship, Dongbei University of Finance and Economics, Dalian 116025, China)

Received date: 2025-02-26

  Revised date: 2025-06-15

  Online published: 2025-12-01

Abstract

In recent years, a growing number of organizations have rapidly adopted artificial intelligence (AI) technology, aiming to build a sustainable competitive advantage through automation and intelligence. Despite substantial investments in AI, many organizations have yet to realize satisfactory returns. A key reason for this shortfall lies in the disproportionate emphasis on the technical implementation of AI, while neglecting the management of AI use at the employee level. Consequently, AI often fails to be fully integrated into business processes or to realize its full potential. Although AI can effectively reduce costs and improve organizational efficiency, its growing role in tasks previously performed by humans has led to a squeeze on employees' professional value and livelihood. This has given rise to a phenomenon known as “AI disruption awareness”which refers to employees' perception of the threats posed by AI applications. Such awareness may trigger resistance to AI and become a significant barrier to its adoption and effective use. Therefore, as organizations undergo AI-driven transformation, it is essential to understand and address the impact of AI disruption awareness on employees' use of AI.
While academic discussions around AI disruption awareness have grown in recent years, relatively little attention has been paid to its influence on employees' use of AI. Existing research has primarily focused on employees' willingness to use AI, with little attention paid to how AI disruption awareness affects employees' actual AI usage behavior. Moreover, the majority of prior studies have emphasized the negative effects of AI disruption awareness on AI usage, neglecting its potential positive effects. Against this backdrop, this study focuses on employees' AI usage behavior in AI application scenarios, exploring how they adjust their use of AI in response to AI disruption awareness, in order to expand the study of the impact of AI disruption awareness on AI usage. Drawing on the cognitive appraisal theory of stress, the study constructs a model to explore how AI disruption awareness differentially impacts employees' innovative and avoidant use of AI, and the moderating role of strengths-based leadership in this process.
By analyzing two-wave survey data collected from 317 employees, the study yields the following conclusions: AI disruption awareness triggers two distinct strategies of innovative use and avoidant use of AI, and the choice of strategy is influenced by strengths-based leadership. Under the influence of strengths-based leadership, employees tend to make a challenge appraisal of AI disruption awareness, which drives them to adopt innovative usage strategies toward AI. Conversely, in the absence of strengths-based leadership, employees will make a threat appraisal of AI disruption awareness, leading them to adopt avoidant usage strategies toward AI.
The theoretical contributions of this study are as follows: First,it shifts the analytical lens from intention to actual behavior, foregrounding employee agency in AI application. By addressing the key question of “how AI disruption awareness influences employees' AI usage behavior”, this study offers new insights into how employees use AI under the influence of AI disruption awareness. Additionally, by revealing the impact of AI disruption awareness on creative use—a positive AI usage behavior—this study addresses the limitations of previous research, which often adopted a singularly negative perspective. Second, unlike previous studies that mostly explored employees' behavioral performance under AI disruption awareness from a single positive or negative perspective, this study integrates previous research perspectives based on a dialectical perspective, incorporates employees' positive and negative responses into the same framework, and proposes a dual behavioral mechanism of employees' AI disruption awareness, which provides a more comprehensive theoretical explanation for understanding the effects of AI disruption awareness. Third, this study proposes that strengths-based leadership is an important conditioning factor in determining the effect of AI disruption awareness. This not only bridges the gap of past studies' understanding of the boundaries of the differential impact effects of AI impact awareness from a leader's perspective, but also provides effective clues to reconcile the controversy of existing studies on the differential impact effects of AI disruption awareness.

Cite this article

Wang Hongyu , Kou Xianliu , Zhao Di , Gu Yu . The Double-Edged Sword Effect of AI Disruption Awareness on AI Usage Behavior[J]. Science & Technology Progress and Policy, 2025 , 42(23) : 1 -11 . DOI: 10.6049/kjjbydc.D6202502010RJ

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