It is well-recognized that the innovation behavior of enterprises is the core of enhancing enterprise value in a complex and ever-changing environment, and the innovation behavior of enterprises has been stressed in the existing research. However, it is usually regarded as a homogeneous innovation practice, which makes it difficult to explain the choice of diversified innovation behavior of enterprises and their performance differences. Besides, there is a lack of exploration of the path and mechanism for realizing shared value.#br#On the basis of relevant literature review and theoretical analysis, this paper conducts a cross-case analysis of two typical enterprises with social innovation attributes from the manufacturing and agricultural and forestry development industries. In order to ensure the reliability and validity of the study, the paper collects data from multiple sources, conducts semi-structured interviews, and establishes a case database to improve research reliability. Then it explores how enterprises can achieve the promotion effect of different innovation behavior on their shared value targets through rational resource allocation. It further analyzes how to play an innovative role and handle the relationship between differentiated innovation behavior, and then improve the mechanism of enterprise value creation. Finally, it shows how enterprises achieve the balance of differentiated innovation behavior, which then affects the complete process of enterprises’ shared value targets.#br#It is found that (1) by simply promoting technological innovation or focusing on the social innovation behavior mode, enterprises can not achieve high performance. While developing new products, enterprises can also solve social problems such as pollution and energy consumption through energy conservation and emission reduction, energy consumption reduction and innovative behavior, and use two innovative behavior, namely technological innovation and social innovation behavior to achieve market competitiveness. Ultimately, they can promote the production efficiency of enterprises, improve their reputation, and finally realize their economic and social value. (2) The social innovation oriented enterprises have gone through two stages: the initial stage and the transformation stage. By comparing the two stages of the innovation behavior process, it is found that enterprises have gone through the transformation from a single mode to a dual mode. The value creation logic of each stage presents the processes of single value pursuit, value goal reconstruction, and shared value pursuit, respectively. (3) When enterprises pursue both economic performance and social performance, the improvement of social performance can also promote the profitability of enterprises. On the one hand, enterprises with high social performance are also considered by customers and suppliers to have excellent product output, and give enterprises additional resources through consumption, investment and other means to promote corporate profitability;on the other hand, good social performance can improve the public image of enterprises, reduce the communication costs and transaction costs in daily decision-making, enhance the willingness of relevant enterprises to cooperate, and enhance the market share of enterprises. Therefore, based on enterprises with social innovation attributes, the model of improving the shared value targets of enterprises through technological innovation and social innovation behavior challenges the mainstream paradigm of only focusing on business innovation and technological innovation in the existing literature of enterprise value promotion, and it shifts innovation behavior from commercial innovation to social innovation, from focusing solely on corporate profitability and economic performance to corporate competitiveness and striving to achieve sustainable development.#br#The main contributions of this study are as follows.Through the case analysis, this study puts forward the overall analysis framework for the transformation of enterprise innovation behavior mode to realize shared value, summarizes the transformation process of socially oriented enterprise innovation behavior, and analyzes the driving role of external social needs in the transformation process at all stages, so that the collaborative evolution innovation theory of enterprises and external stakeholders can be deepened in the field of enterprise innovation mode transformation.Finally, the overall conceptual framework of the research proposition is proposed. The conclusions provide some inspiration for enabling the creation of shared value.#br#
Lu Xiaowei
,
Liu Pei
,
Sheng Ya
,
Qi Huibo
,
Ge Xiaochun
. The Process of Enabling Shared Value Targets in the Mode Transformation of Innovation Behavior: A Multi-case Study[J]. Science & Technology Progress and Policy, 2024
, 41(7)
: 40
-48
.
DOI: 10.6049/kjjbydc.2022120061
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