Enterprise Innovation Management

The Impact of Customer Relationship Capability on Enterprise's Technological Innovation Performance:A Theoretical Model

  • Xiong Jianqiao ,
  • Guo Yuejin
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  • (School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, China)

Received date: 2022-07-27

  Revised date: 2022-10-14

  Online published: 2023-03-10

Abstract

The issues of inadequacy of innovation capability in many technical fields and dependence on core technologies hinder China's high-quality development. Improving the technological innovation performance of enterprises is of great practical significance for breaking the monopoly of western countries over core technologies, boosting the competitiveness of Chinese enterprises in the international market, achieving the mission of “high-level scientific and technological self-reliance and self-improvement”and realizing the strategic goal of innovation-driven high-quality economic growth.#br#On the basis of the literature review, this paper follows the resource-based view of strategy that capability determines performance and the theory of corporate value co-creation to build a theoretical model with customer knowledge sharing and corporate technological learning as the mediators, customer relationship capability as the independent variable and corporate technological innovation performance as the dependent variable. After defining each variable in the model and performing a theoretical analysis of logical relationships between these variables, the study proposes the theoretical hypothesis that customer relationship capability not only directly influences the technological innovation performance of enterprises, but also indirectly influences their technological innovation performance by influencing customer knowledge sharing and corporate technological learning.#br#Through the connections among customer relationship capability, customer knowledge sharing, corporate technological learning and corporate technological innovation performance, this paper reveals how capability determines performance from the perspective of value co-creation in technological innovation between enterprises and customers. It further defines customer relationship capability as the ability of enterprises to communicate with and serve customers from the perspective of enterprise, and this definition helps better understand customer loyalty to enterprises and value co-creation of customers. In addition, this paper extends the connotations of corporate technological learning by taking technological learning as a process of organizational learning from the perspective of organizational learning, and provides a more comprehensive understanding of the role of customer relationship capability in technological innovation performance with the view that corporate customer relationship capability not only influences product innovation performance,but also influences process innovation performance.#br#Implications arising from this study for enterprises are presented. In order to enhance the performance of technological innovation, enterprises should emphasize the training of scientific and technological talents and the construction of R&D facilities as well as the improvement of customer relationship capability, and energetically use customer relationship capability to facilitate the improvement of technological innovation performance. To this end, in the practice of innovation management, on the one hand, enterprises should improve the professionalism and vocational capabilities of customer relationship personnel through the establishment of professional norms and vocational training for customer relationship personnel; meanwhile the ability to produce high-quality products and customer service’s ability to organize and coordinate may be improved by adopting advanced production technologies and facilities, perfecting the quality management system and improving customer service facilities. On the other hand, it is necessary to explore how to use customer relationship capability to facilitate technological innovation and make full use of customer relationship capability in accelerating technological innovation. Hence, this study holds that enterprises may adopt three exploratory practices. The first is to invite some important clients to communicate with corporate R&D departments on a regular basis, learn more about customer demands on the basis of enhancing mutual affection or allow customers to join the corporate R&D team and directly participate in product design. The second is to provide customers with innovation toolkits, transfer design tasks to customers, invite customers to independently design products that meet their requirements, and make enterprises responsible for high-quality products and superior services. The third is to establish a platform for online interaction between enterprises and customers, and enterprises can thus cooperate with customers in specific innovation tasks, set up virtual laboratories, and employ 3D software and virtual reality technologies to make customer participation more convenient.#br#

Cite this article

Xiong Jianqiao , Guo Yuejin . The Impact of Customer Relationship Capability on Enterprise's Technological Innovation Performance:A Theoretical Model[J]. Science & Technology Progress and Policy, 2023 , 40(5) : 75 -83 . DOI: 10.6049/kjjbydc.2022070703

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