Currently,the concept of business model innovation is not clearly defined,and no feasible research model has been established.Therefore,the research on business model innovation is in urgent need of methodological breakthroughs.Therefore,this paper introduces the theory of innovative genetics into the exploration of business model innovation,and through the exploratory research method of multiple cases,carries out a more in-depth analysis of business model innovation genetics,and discusses a set of universal business model innovation methods applicable to many fields.The results show that the genetic method of business model innovation has applicability and novelty,high degree of visualization and operability,and can provide new idea for business model innovation in many fields.
Wang Jinfeng
,
Wang Yongzheng
,
Feng Lijie
,
Yue Junju
. Research on Innovative Methods of Business Model Based on Innovative Genetics[J]. Science & Technology Progress and Policy, 2020
, 37(1)
: 18
-27
.
DOI: 10.6049/kjjbydc.2019040195
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