
Modeling Competitive Innovation Diffusion with the Consideration of Negative Word-of-Mouth: Conceptual Framework and Simulation Analysis
Xie Li,Ding Haixin,Zhao Peixin
Science & Technology Progress and Policy ›› 2020, Vol. 37 ›› Issue (11) : 18-24.
Modeling Competitive Innovation Diffusion with the Consideration of Negative Word-of-Mouth: Conceptual Framework and Simulation Analysis
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