Does the Negative Expectation-performance Gap Promote the R&D Investment and Marketing Investment of Enterprises

Guan Jian,Yin Jingyi

Science & Technology Progress and Policy ›› 2020, Vol. 37 ›› Issue (11) : 79-88.

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Science & Technology Progress and Policy ›› 2020, Vol. 37 ›› Issue (11) : 79-88. DOI: 10.6049/kjjbydc.2019030739
Enterprise Innovation Management

Does the Negative Expectation-performance Gap Promote the R&D Investment and Marketing Investment of Enterprises

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2020, 37(11): 79-88 https://doi.org/10.6049/kjjbydc.2019030739

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