基于技术交集的品牌联合与品牌延伸效应比较

基于技术交集的品牌联合与品牌延伸效应比较

Science & Technology Progress and Policy ›› 2012, Vol. 29 ›› Issue (8) : 87-90.

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Science & Technology Progress and Policy ›› 2012, Vol. 29 ›› Issue (8) : 87-90. DOI: 10.6049/kjjbydc.2011040652

企业创新管理

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