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From Material Thinking to Information Thinking
Ma Xiaomiao
SCIENCE & TECHNOLOGY PROGRESS AND POLICY
2017, 34 (10):
19-26.
DOI: 10.6049/kjjbydc.2016110740
Product innovation model based on the material thinking in traditional era, and the innovative activities focus on the direct transformation and improvement of material and energy. The active part of energy and information are blocked, all the three follow the inferential procedure of "material→energy→information",product virtual value is ignored, and product innovation shows a characters of closeness, boundary, control, etc. Under the information thinking , material, energy and information are on an equal position, and the product innovation is a inferential procedure that the bidirectional path "material energy information" is involved, the entity value and virtual value of product is in an interaction with each other, product innovation shows a characters of openness, connecting , natural emergent, etc. As a model of successful companies for the Internet age, Xiaomi's product innovation model corresponds to the application of information thinking,and the successful experiences of Xiaomi also provide constructive inspirations when enterprises carry out product innovation activities.
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