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| The Influence of Idea Implementation on Creativity based on the Social Information Processing Theory：the Moderating Effect of Channel Utility Perception |
| Dong Niannian1,Wang Xueli2 |
| (1.School of Economics and Management, University of Science & Technology Beijing, Beijing 100083, China;2.School of Economics and Management, Tsinghua University, Beijing 100084, China) |
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Abstract Based on social information processing theory, this paper discusses the effect, mechanism and boundary condition of idea implementation on subsequent creativity. To test the hypotheses in the proposed model, it obtains 270 valid samples. The results show that: idea implementation positively predicts subsequent creativity; psychological safety mediates the relationship between idea implementation and subsequent creativity; channel utility perception positively moderates the relationship between idea implementation and psychological safety; the positive effect of idea implementation on subsequent creativity via psychological safety is significant for individuals with high levels of channel utility perception.
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Received: 15 April 2021
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