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| The Co-Evolution Process of Disruptive Technology and Business Model |
| Shang Tiantian,Miao Xiaoming,Lu Di,Xin Xiaohua |
| (Northwestern Polytechnical University, Xi'an 710129, China) |
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Abstract We selected Lvyuan as a case study object and used the longitudinal case study method in order to explore the co-evolution process of disruptive technology and business model.The following research findings are obtained: (1) The gradual evolution laws of disruptive technologies and business models in each stage are summarized.The disruptive technologies have experienced the evolution of “technology integration-technology adjustment-technology upgrade”; the business models have undergone the evolution of “survival orientation-low profit orientation-brand orientation”.(2) The static adaptation and dynamic co-evolution relationship of disruptive technology and business model at each stage are analyzed in turn, which is important to achieve sustainable disruption and has important practical enlightenment for later-developing enterprises to gain competitive advantage.
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Received: 02 September 2019
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