基于区块链的商业模式创新：价值主张与应用场景

doi:10.6049/kjjbydc.2019010502

SCIENCE & TECHNOLOGY PROGRESS AND POLICY

2020, Vol. 37

Issue (2): 19-25 DOI: 10.6049/kjjbydc.2019010502

Innovation in Science and Technology Management

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Business Model Innovation Based on Block Chain Technology：Value Proposition and Application Scenarios

Zhang Hao¹,Zhu Peifeng²

(1.College of Economics & Management,NUAA,Nanjing 210016,China;2.College of Business & Management,NUCM,Nanjing 210046,China)

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Abstract With the gradual rise of Bitcoin and other digital encryption currencies,as a new decentralized infrastructure and distributed computing paradigm,Block chaining technology has attracted great attention from governments,enterprises and the market.Block chain technology has the characteristics of centralization,openness,transparency,traceability,non-tampering,and highly autonomy.It will motivate new business models in the business field.First,based on the technical characteristics of block chain,we analyzed the unique value proposition of business mode under block chain,and then analyzed the main application scenarios of business mode innovation based on three different ways of block chain:private chain,alliance chain and public chain.We provide a preliminary analysis framework for the government or enterprises to explore the business model innovation in the era of block chain.

Key words： Block Chain Business Model Innovation Value Proposition Application Scenarios

Received: 15 May 2019

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Cite this article:

Zhang Hao,Zhu Peifeng. Business Model Innovation Based on Block Chain Technology：Value Proposition and Application Scenarios[J]. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2020, 37(2): 19-25.

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http://www.kjjb.org/EN/10.6049/kjjbydc.2019010502 OR http://www.kjjb.org/EN/Y2020/V37/I2/19

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