Along with the rise of intelligent knowledge production and the intelligent knowledge economy, virtual network organizations that unite resources such as knowledge, technology, capital, market and management have emerged. They form new cooperation mechanisms that allow participating enterprises to access their own resources that they don't have and provide members of the organization with space and time to engage in the field of knowledge excavation, acquisition and innovation. However, problems occur, such as imperfect knowledge-sharing mechanisms, inefficient knowledge transformation, low sensitivity of members' perceived needs, delayed information feedback, and impediments to collaborative communication. A virtual network organization is characterized by hybridity and fluidity, and they pose challenges for the organization while at the same time raising the complexity of knowledge management for the organization. Therefore, it is necessary to formulate a good strategic plan for knowledge management as well as a perfect operational mechanism, explore how to use the mechanism to solve the problems, enhance the core competitiveness of the virtual network organization, and strengthen its sustainability.
This paper constructs a simple knowledge mobilization mechanism based on shared knowledge base and a complex knowledge mobilization mechanism that shows the changing state of knowledge life cycle and the perceived state of organizational members' behaviors based on the characteristics of organizational hybridity and fluidity. The simple mobilization mechanism focuses on the creation of a shared knowledge base in virtual space to achieve the goal of knowledge sharing and value co-creation. The mechanism opens up new opportunities for shared learning and value co-creation, facilitating the generation of transparency, multidimensional awareness and trust through continuous knowledge accumulation and automated knowledge navigation functions, enabling the continuous development of managerial control and governance mechanisms, and avoiding the sub-optimization of knowledge flows. The complex knowledge mobilization mechanism maps the knowledge resources in the physical space and the perceived needs of the organization members into the virtual space through the integration of the virtual and real space, so that the knowledge, wisdom, experience and consciousness have reproducibility, reconfigurability and traceability, and the changing state of the knowledge as well as the behavioral and cognitive state of the organization members can be investigated to realize the interactive feedback of the virtual and real space, the fusion of the knowledge value and the analysis of the perceptions. The complex mobilization mechanism is based on the enhancement and improvement of simple mobilization mechanism. The two types of mobilization mechanisms strengthen inter-organizational connections and interactions, emphasize the value consensus among organizational members, and promote knowledge creation at the individual, organizational and cross-organizational levels through the integration of different types of knowledge and the interaction of multiple knowledge transformation modes. They help to realize the transformation of individual knowledge into organizational knowledge which is then transformed into organizational actions, and provide intelligent and collaborative knowledge services for organizational members to satisfy the individualization of organizational members, ubiquity and agility requirements of organizational members, and promote the development of virtual network organization.
Due to the complexity of the environment in which the virtual network organization is located and the variability of the network environment, feedback data can be systematically analyzed with timely decision-making adjustments to the mobilization mechanism. Virtual network organizations should choose simple/complex mobilization mechanisms according to their own positioning and needs. The construction of knowledge mobilization mechanism needs to examine the flow and integration of organizational knowledge from multiple perspectives, through reducing the phenomenon of knowledge bias, enhancing knowledge resilience, upgrading the "strong" and "weak" links, and rationally applying digital technology to gradually improve the knowledge resource processing system, perception system and security system in the virtual network organization, so as to extend the value of knowledge and make it tangible, and to provide members of the organization with better knowledge services to achieve the purpose of constructing the knowledge mobilization mechanism. The construction of an organizational knowledge mobilization mechanism promotes the knowledge service effectiveness of virtual network organizations, provides a strategy for solving problems in the process of knowledge management in virtual network organizations, and provides a new development direction for the way of realizing the value of knowledge, which has certain theoretical and practical value.
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