The Chinese government has resolved to promote the upgrading of the manufacturing industry and the development of emerging industries. In the new round of technological revolution, cross-boundary innovation is particularly important in developing industrial Internet and cultivating emerging industrial clusters. Through cross-boundary innovation, diversified and personalized products are created, and service platforms, such as IKEA, the Qin Chuangyuan platform, etc., have been designed by enterprises to meet the fast-paced and fragmented demand of consumers. Plenty of firms choose to cross the boundaries of existing professional fields for value integration. However, due to the lack of cross-boundary integration ability, it is very likely to counter failure in innovation. Firms should deal with the challenges of how to integrate new technologies or the value of resources and how to influence innovation performance through organizational adjustments.#br#From the perspectives of value network, cross-boundary innovation theory and synergistic effect theory, this study detects the influence of resource value integration across technological and organizational boundaries on enterprise innovation performance, and sheds light on the specific path on how organizational flexibility mediates the effect of cross-boundary integration, with the aim of providing advice for Chinese enterprises to promote their innovative performance via cross-boundary innovation. Firstly, this study discusses and proposes a theoretical framework of "cross-boundary integration—organizational flexibility—enterprise innovation performance". After combing through the present literature, this study establishes a conceptual model and puts forward eight research hypotheses. Secondly, with the investigation of several firms and screening data one by one, the study modifies the original scales. A sample of 358 firms are obtained. It then uses SPSS and AMOS to conduct regression analysis tests on these eight hypotheses. On the basis of cross-boundary innovation theory and synergy theory, the study clarifies the mechanism of cross-boundary integration on enterprise innovation performance from two aspects, i.e., cross-boundary resource value recognition and allocation. Specifically, with cross-boundary integration as an independent variable, the relationship between distinct aspects of cross-boundary integration and firms innovation performance has been tested, respectively; meanwhile, the moderating effect of organizational flexibility has also been detected in this study by separately adding two variables, i.e., structural flexibility and routine updating, into the regression model.#br#The results indicate that (1) cross-boundary resource value recognition has a positive effect on firms innovation performance, and the same effect has also been observed between cross-boundary resource value allocation and firms innovation performance; (2) both structural flexibility and routine updating have a positive effect on firms innovation performance; (3) structural flexibility has a significantly mediating role in the relationship between cross-boundary integration and firms innovation performance; (4) routine updating also plays a mediating role in the relationship between cross-boundary integration and firms innovation performance. Thirdly, on the basis of the regression results of the model, this paper provides firms with some suggestions on how to cultivate cross-boundary capabilities and take advantage of the effects of cross-boundary integration.#br#This paper discusses the relationship and mechanism between cross-boundary integration and innovation performance, unveils the black box of how cross-boundary integration influences firms′ enterprise innovation performance. The study enriches the research perspectives of cross-boundary innovation theory, synergy effect theory, and value networks. In practice, it provides a theoretical basis for enterprises to pay attention to organizational structure reform and routine updates, and the managerial implications for enterprises to formulate cross-boundary innovation strategies include two aspects. Enterprises should attach importance to identifying and allocating resources in the value network through different paths, and fully leverage their positive impact on innovation performance. It is also essential for them to have a correct understanding of the impact path of structural flexibility and customary updates on cross-border integration and innovation performance, adjust organizational structure, and update organizational practices in a timely manner.#br#
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