破坏性创新因资源投入少、竞争压力小等优势成为一种重要的创新模式，但其机会识别与开发这一关键问题仍未得到有效解决。引入公司创业理论，以比亚迪公司为研究对象，运用扎根理论对案例进行剖析。结果发现：公司创业企业在创业警觉支撑下，通过扫描搜索、发散提炼和评估判断过程识别破坏性创新机会，并驱动企业通过资源拼凑整合内外部资源，进而迅速开发破坏性创新机会。此外，为入侵主流市场，企业需要在全过程保持警觉；资源拼凑随着破坏性创新的深入呈现由低阶向高阶、由内部资源向社会网络资源演化的趋势。结论在理论上丰富了破坏性创新相关研究，在实践上可为企业构建破坏性创新路径提供参考。
Disruptive innovation has become an important innovation model due to its advantages such as low resource investment and low competition. However,the key issue of opportunity identification and development has not been effectively resolved. This article introduces the company entrepreneurship theory,selects BYD as the research object,and uses the grounded theory to analyze the case. The research found that: under the auspices of entrepreneurial alertness,company startups perceive and identify disruptive innovation opportunities through the process of scanning,diversifying,refining,and evaluating judgments,and drive enterprises to integrate internal and external resources through resource bricolage,thereby rapidly developing disruptive innovation opportunities. In addition,with the deepening of disruptive innovation,the resource bricolage shows an evolutionary trend from low-level to high-level,from internal resources to social network resources. This article theoretically enriches the relevant research on disruptive innovation,and in practice provides countermeasures and suggestions for enterprises to build a disruptive innovation path.
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