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| How does Team Spiritual Capital Affect Youth Entrepreneurial Teams' Innovation Performance:the Mediating Effect of Affective Commitment and the Regulating Effect of Market Orientation |
| Lin Haifeng,Xie Wengang |
| (School of Educational Science,Hunan Normal University,Changsha 410081,China) |
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Abstract Compared with other forms of capital, spiritual capital is more critical to entrepreneurial risk aversion and innovation performance improvement. Based on the sample of youth entrepreneurship teams in H Province, this article takes correlation, regression and moderated mediation analysis by using SPSS26.0、AMOS24.0 software and PROCESS3.3 macros. Besides, affective commitment is used as the intermediary variable and market orientation is used as the moderating variable to explore the mechanism of team spiritual capital to youth entrepreneurial teams' innovation performance．Results have shown that:①the overall level of youth entrepreneurship teams' innovation performance in H Province is good; ②spiritual capital and its multi-dimensional visions, work sense, care within the organization and other sub-dimensions positively predict innovation performance; ③affective commitment play a partial intermediary role between youth entrepreneurship teams' spiritual capital and innovation performance; ④market orientation significantly positively moderates the relationship between affective commitment and innovation performance. And also, the positive relationship between affective commitment and innovation performance is also actively moderated by market orientation. The suggestions are as follows:youth entrepreneurial teams need to attach importance to the accumulation and cultivation of team spiritual capital, which is the key capital of innovation. Pay attention to the emotional commitment of members to observe the loyalty and dedication of members to the team. Enhance the keen awareness of market orientation, and finally promote the level of innovation performance.
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Received: 15 January 2021
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