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| Research on Strategic Heterogeneity of Intelligent Manufacturing Open Innovation Platform: based on Grounded Theory and Double Case Perspective |
| Peng Benhong1,2,Huang Qianqian1,Zheng Tian1 |
| (1. School of Management Science and Engineering, Nanjing University of Information Science & Technology, Nanjing 210044, China;2.Binjiang College,Nanjing University of Information Science & Technology,Wuxi 214105, China) |
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Abstract Manufacturing industry needs to seize the opportunity of Internet to implement intelligent manufacturing and realize transformation and upgrading. The connotation of enterprise transformation and upgrading is to realize digitization, platformization and intellectualization. Platformization is the new direction of intelligent manufacturing development, and platform strategy is the overall planning of intelligent manufacturing. However, there is a lack of research on the open innovation platform model of intelligent manufacturing enterprises, and it does not pay attention to the heterogeneity of platform strategy. Based on grounded theory, two typical intelligent manufacturing enterprises, Haier and Siemens, are selected for comparative analysis, and the platform strategy model of the two enterprises is summarized: Siemens adopts the open Internet of things cloud platform ecosystem strategy oriented to factory management and service; Haier implements the whole process innovation ecosystem strategy of multiplatform mass customization facing users. Through comparative analysis, it is found that the two enterprises are heterogeneous in platform core strategy, platform process strategy, platform integration strategy, platform guarantee strategy and platform expansion strategy, and the economic, social, cultural and technological reasons for the heterogeneity are discussed.
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Received: 11 January 2021
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