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| Measurement of Enterprise's Innovation Ability and Promotion Countermeasures |
| Wu Huabin,Xu Qingrui,Chen Zhengrong |
| （School of Management， Zhejiang University, Hangzhou 310058, China） |
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Abstract China's economy is in a period of transition, and the weak innovation ability is the present situation of most enterprises, and the enterprises need to improve their innovation ability. This survey uses Haier Group as the object, and designs two different questionnaires to measure Haier's innovation ability from the perspective of middle and senior managers. At the same time, it compares the research results of other enterprises in the previous period and measures the current innovation ability of Haier from the perspective of ordinary employees. The results of the study show that Haier's ability to innovate is continuously improving, and it is higher than that of competitive companies in the same industry. In response to the inadequacy of innovation capability, the Countermeasures for improving the innovation ability of enterprises are given.
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Received: 28 September 2018
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