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| How Online Community Climate Influences Members' Innovation:an Exploration from Self-determination Theory |
| Zhu Jin1,Lin Jingzi1,Wang Xingyuan2 |
| 1.School of Management Science and Technology,Shandong Normal University， Ji'nan250014,China;2.School of Management,Shandong University,Ji'nan 250100,China |
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Abstract Online community is an external platform for enterprise innovation.To explore the innovation motivation of online community members is the key way to stimulate their innovation behavior.Self-determination theory reveals the mechanism of how motivation integration influences human behavior and points out how important external environment has on human's motivation.Using empirical method,this research explores the influence mechanism of online community climate has on members' participating innovation behavior,finding that online community supportive climate promotes members innovation motivation and then promotes members' innovation behavior.And the causality orientation of community members moderates the effect of supportive climate on innovation motivation.
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Received: 08 November 2016
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Corresponding Authors:
Zhu Jin
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