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| The Drivers of Scenario Value Co-creation in Business Model and Exploration on Action Mechanism |
| Jiang Jihai1,Liao Rui2 |
| School of Economics and Business Administration, Chongqing University, Chongqing 400030, China |
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Abstract With the innovative application of the intelligent interconnection technology, the development trend of intellectualization, service, and emotion of the product is increasingly obvious. Customer's demand has highly coupled with time, geographical space, and emotional aspects, and this caused the mass emergence of business application scenarios. Hence, the innovation of scenario based business model is more widely used in real business application level, and, at the same time, it has aroused great concern in the academic circles. This paper is based on the new perspective of business model to explore the constituent elements of scenarios and scenarios' value creation and its action mechanism. This paper focuses on value creation and based on this put forward emotional experience, community channel, connection mechanism are scenario latent variables, and demonstrates that scene value is based on the emotional experience of customers' life style and details, and it is also created by the deep connection of customers and enterprise crossover, created in specific consumption situation, or created by customers alone. Once the black box of the value of the scene from the perspective of business model has been opened, the inner mechanism of scenario in value creation can be straightened up. Hope this paper will have some inspiration on existing business model innovation of enterprise.
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Received: 24 October 2016
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Corresponding Authors:
Jiang Jihai
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