组态视角下社交型问答社区用户持续知识贡献的影响路径研究——基于社会生态框架

doi:10.6049/kjjbydc.2022020250

科技进步与对策

2023, Vol. 40

Issue (17): 129-138 DOI: 10.6049/kjjbydc.2022020250

知识科学与知识工程

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组态视角下社交型问答社区用户持续知识贡献的影响路径研究——基于社会生态框架

王莉雅,王树祥

（北京交通大学经济管理学院，北京 100044）

The Influencing Paths of Continuous Knowledge Contribution in Social Q&A Community from a Configuration Perspective Based on a Socio-ecological Model

Wang Liya,Wang Shuxiang

(School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China)

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摘要社交型问答社区逐渐成为用户进行知识获取和知识分享的重要途径，其成功的关键在于激励和维持用户在社区中开展持续性的知识贡献，因此探讨用户持续性知识贡献行为的影响因素至关重要。基于社会生态模型（SEM），构建用户持续性知识贡献行为的影响分析框架，采用模糊集定性比较分析方法（fsQCA），从多维交互视角分析用户持续性知识贡献行为影响因素间的组合联动效应。通过Python程序纵向追踪2 419名知乎社区用户为期一年的行为数据并进行分析，得出如下结论：社交型问答社区中用户持续性知识贡献行为是多个组合因素联动效应的结果，提升知识贡献数量维度的组态路径包括成就动机驱动型、人际关系驱动型和全维度驱动型，而提升知识贡献质量维度的组态路径包括形象激励主导型和参与动机驱动型。该研究为促进用户在社区中的持续性知识贡献提供了不同路径选择，丰富并拓展了在线社区知识贡献研究，为社交型问答社区知识管理活动提供了重要启示。

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关键词 ：知识贡献, 知识获取, 知识分享, 社会生态模型, 模糊集定性比较分析

收稿日期: 2022-02-16 修回日期: 2022-04-08

ZTFLH:

F272.4

基金资助:中央高校基本科研业务费专项资金项目（2021YJS065）

作者简介: 王莉雅（1994—），女，山西太原人，北京交通大学经济管理学院博士研究生，研究方向为知识管理、用户行为；王树祥（1969—），男，内蒙古赤峰人，北京交通大学经济管理学院教授，博士生导师，研究方向为知识管理、创新管理。本文通讯作者：王莉雅。

引用本文:

王莉雅,王树祥. 组态视角下社交型问答社区用户持续知识贡献的影响路径研究——基于社会生态框架[J]. 科技进步与对策, 2023, 40(17): 129-138.
Wang Liya,Wang Shuxiang. The Influencing Paths of Continuous Knowledge Contribution in Social Q&A Community from a Configuration Perspective Based on a Socio-ecological Model. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2023, 40(17): 129-138.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2022020250 或 http://www.kjjb.org/CN/Y2023/V40/I17/129

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