科技进步与对策  2020, Vol. 37 Issue (11): 79-88    DOI: 10.6049/kjjbydc.2019030739
  企业创新管理 本期目录 | 过刊浏览 | 高级检索 |
负向绩效期望差距是否促进了企业研发投入与营销投入
关健,尹静怡
(中南大学 商学院,湖南 长沙 410000)
Does the Negative Expectation-performance Gap Promote the R&D Investment and Marketing Investment of Enterprises
Guan Jian,Yin Jingyi
( Business School,Central South University,Changsha 410000,China)