B2B情境下顾客参与对新产品绩效的影响

doi:10.6049/kjjbydc.2016090632

科技进步与对策

2017, Vol. 34

Issue (8): 106-111 DOI: 10.6049/kjjbydc.2016090632

企业创新管理

本期目录 | 过刊浏览 | 高级检索

B2B情境下顾客参与对新产品绩效的影响

郭净¹,陈永昶²,关凯瀛³

1.河北金融学院，金融创新与风险管理研究中心，河北保定 071051；2.河北大学管理学院，河北保定 071002；3.国海证券股份有限公司，深圳 518040

Influence of Customer Participation on New Product Performance in the Context of B2B

Guo Jing¹,Chen Yongchang²,Guan Kaiying³

1.Research Center of Finance Innovation and Risk Management, Hebei Finance University, Baoding 071051, China; 2.College of Management, Hebei University, Baoding 071002, China;3.Guhai Securities Co., Ltd., Shenzhen 518040, China

摘要
图/表
参考文献
相关文章 (11)

全文: PDF (810 KB) HTML (1 KB)
输出: BibTeX | EndNote (RIS)

摘要如何利用和开发顾客资源是目前企业新产品研发实践中亟待解决的问题。基于生产商视角，以B2B市场为背景，探讨顾客参与行为对新产品绩效转化的内在影响机制，通过构建一个中介模型，提出知识整合机制在顾客参与行为与新产品绩效间起中介作用的假设。使用SPSS18.0和Amos18.0对中国东部沿海企业调查数据及问卷进行信度和效度分析，并运用线性回归统计方法对上述假设进行检验发现，知识整合机制在顾客参与行为与新产品绩效之间起中介作用。

	服务

	把本文推荐给朋友
	加入我的书架
	加入引用管理器
	E-mail Alert
	RSS
	作者相关文章
	郭净
	陈永昶
	关凯瀛

关键词 ：顾客参与, 知识整合机制, 程序化机制, 互动化机制, 新产品绩效

收稿日期: 2016-11-14

ZTFLH:

F274

基金资助:教育部人文社会科学青年基金项目（14YJC630044）；河北省软科学研究计划项目（15454604）；河北省社会科学基金项目（HB15GL127）

通讯作者: 郭净

作者简介: 郭净(1978-)，女，河北保定人，博士，河北金融学院金融系副教授，研究方向为企业创新管理；陈永昶（1982-），男，山东淄博人，博士，河北大学管理学院副教授，研究方向为工商管理；关凯瀛（1983-），男，天津人，博士，国海证券股份有限公司投资经理，研究方向为企业创新管理。

引用本文:

郭净,陈永昶,关凯瀛. B2B情境下顾客参与对新产品绩效的影响[J]. 科技进步与对策, 2017, 34(8): 106-111.
Guo Jing,Chen Yongchang,Guan Kaiying. Influence of Customer Participation on New Product Performance in the Context of B2B. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2017, 34(8): 106-111.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2016090632 或 http://www.kjjb.org/CN/Y2017/V34/I8/106

［1］WOOJUNG CHANG ,STEVEN A TAYLOR.the effectiveness of customer participation in new product development:a meta-analysis［J］.Journal of Marketing,2016,80（1）:47-64.
［2］MAHR,DOMINIK,ANNOUK LIEVENS,et al.The value of customer cocreated knowledge during the innovation process［J］.Journal of Product Innovation Management,2014,31(3):599-615.
［3］DE LUCA,LUIGI M，KWAKU ATUAHENE-GIMA.Market knowledge dimensions and cross-functional collaboration:examining the different routes to product innovation performance［J］.Journal of Marketing,2007,71(1):95 – 112.
［4］FANG E.Customer participation and the trade-off between new product innovativeness and speed to market［J］.Journal of Marketing,2008,72(7):90-104.
［5］张欣，姚山季，王永贵.顾客参与新产品开发的驱动因素：关系视角的影响机制［J］．管理评论，2014，26(5)：99-110.
［6］LENGNICK-HALL C A.Customer contribution to quality:a different view of the customer-oriented firm［J］.Academy of Management Review,1996,21(3):791-824.
［7］LUO L,KANNAN P K,RATCHFORD B T.New product development under channel acceptance［J］.Marketing Science,2007,26(2):149-163.
［8］PAYNE A F,STORBACKA K,FROW P.Managing the co-creation of value［J］.Journal of the Academy of Marketing Science,2008,36(1):83-96.
［9］CHRISTOPHER L.User involvement competence for radical innovation［J］.Journal of Engineering and Technology Management,2007,24(1):53-70.
［10］王永贵，姚山季，司方来，马双.组织顾客创新、供应商反应性与项目绩效的关系研究［J］.南开管理评论，2011，13(2)：4-13.
［11］ETGAR M.A descriptive model of the consumer co-production process［J］.Journal of the Academy of Marketing Science,2008,36(1):97-108.
［12］SMITH K G,CARROLL S J,ASHFORD S J.Intra- and interorganizational cooperation:toward a research agenda［J］.Academy of Management Journal,1995,38(1):7-23.
［13］LORSCH J W,LAWRENCE P R,et al.Studies in organization design［B］.Homewood.Ill:Richard D.Irwin Inc,1970.
［14］ZAHRA S A,IRELAND R D,HITT M A.International expansion by new venture firms:international diversity,mode of market entry,technological learning,and performance［J］.Academy of Management Journal,2000,43(5):925-950.
［15］GRANT R M.Prospering in dynamically-competitive environments:organizational capability as knowledge integration［J］.Organization Science,1996,7(4):375-388.
［16］KATZ R,ALLEN T J.Investigating the not invented here(nih) syndrome:a look at the performance,tenure,and communication patterns of 50 r&d project groups［J］. R&D Management,1997,12(1):7-19.
［17］DE BOER M,VAN DEN BOSCH,FRANS A J,VOLBERDA H W.Managing organizational knowledge integration in the emerging multimedia complex［J］.Journal of Management Studies,1999,36(3):379-399.
［18］HANSEN M T.The search-transfer problem:the role of weak ties in sharing knowledge across organization sub-units［J］.Administrative Science Quarterly,1999,44(1):82-111.
［19］OLSON E M,WALKER O C,RUEKERT R W.Organizing for effective new product development:the moderating role of product innovativeness［J］.Journal of Marketing,1995,59(1):48-62.
［20］KOGUT B,ZANDER U.Knowledge of the firm,integration capabilities,and the replication of technology［J］.Organization Science,1992,3(3):383-397.
［21］MIKKOLA J H.,SKJOTT-LARSEN T.Platform management implication for new product development and supply chain management［J］.European Business Review,2006,18(30):214-230.
［22］BURNS T,STALKER G M.The management of innovation［M］.London:Tavistock,1961.
［23］LEONARD-BARTON D.Core capabilities and core rigidities:a paradox in managing new product development［J］.Strategic Management Journal,1992,13(Summer Special Issue):111-125.
［24］VON HIPPEL E.Sticky information and the locus of problem solving:implications for innovation［J］.Management Science,1994,40(4):429-439.
［25］TURNER K L,MAKHIJA M V.The role of organizational controls in managing knowledge［J］.Academy of Management Review,2006,31(1):197-217.
［26］MILLS P K,MORRIS J H.Clients as 'partial' employees of service organizations:role development in client participation［J］.The Academy of Management Review,1986,11(4):726-735.
［27］GRIFFIN A,HAUSER J R.Integrating R&D and marketing:a review and analysis of the literature.journal of product innovation management［J］.1996,13(3):191-215.
［28］LUO,XUEMING,SLOTEGRAAF R,XING PAN.Cross-functional coopetition:the simultaneous role of cooperation and competition within firms［J］.Journal of Marketing,2006,70(2):67-80.
［29］GERWIN D.Coordinating new product development in strategic alliances［J］.Academy of Management Review,2004,29(2):241-257.
［30］NARVER J C,SLATER S F.The effect of a market orientation on business profitability［J］.Journal of Marketing,1990,54(10):20-35.
［31］AUH S,BELL S J,MCLEOD C S,SHIH E.Co-Production and customer loyalty in financial services［J］.Journal of Retailing,2007,83(3):359-370.
［32］JAWORSKI B J,KOHLI A K.Market orientation:antecedents and consequences［J］.Journal of Marketing,1993,57(7):53-70.
［33］TROY L C,HIRUNYAWIPADA T,PASWAN A K.Cross-functional integration and new product success:an empirical investigation of the findings［J］.Journal of Marketing,2008,72(11):132-146.