考虑负面口碑的竞争性创新扩散研究：概念框架与仿真分析
谢丽,丁海欣,赵培忻
Modeling Competitive Innovation Diffusion with the Consideration of Negative Word-of-Mouth: Conceptual Framework and Simulation Analysis
Xie Li,Ding Haixin,Zhao Peixin
科技进步与对策
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2020, (11): 18
-24
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DOI: 10.6049/kjjbydc.2019100760
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