以小米公司为纵向单案例研究对象,探讨创业孵化型平台企业商业模式跨界创新机制。研究发现:创业孵化型平台企业商业模式跨界创新,是管理者基于自身需求对内外部情境因素进行“感知—匹配—解释—行动”的注意力配置过程,主要包括“驱动因素识别—象征性价值活动—战略行动—实质性价值活动”4个步骤;基于对不同“风口”的感知,创业孵化型平台企业发展过程经历了自我孵化、创业企业孵化和协同孵化3个阶段。在这一过程中,其商业模式经历了用户创新—经济型、创业赋能—经济&生态型和创新生态—生态&技术型的阶段性动态变化;创业孵化型平台企业商业模式通过间断平衡机制完成跨界创新,是长期稳定(平衡)与短期快速变化(间断)交替发生的过程。在此过程中,管理者对新“风口”的感知是促使企业开启新一轮跨界创新的起点。研究揭示了平台企业商业模式跨界创新路径与机制,为平台企业商业模式创新实践提供理论指导。

In the context of global competition, business model innovation has become the key for enterprises to maintain competitive advantages. The rise of platform enterprises has driven the transformation of competition among enterprises to competition among ecosystems. Under such circumstances, cross-boundary development has become an important strategic choice for start-up incubation platform enterprises to gain competitive advantages and achieve sustainable operation. A review of existing literature reveals two key observations. On one hand, while prior studies have analyzed the role of internal resources and capabilities in cross-boundary business model innovation from the perspectives of dynamic capabilities and resource orchestration, they have paid insufficient attention to external environmental factors and managers’ attention allocation—both of which drive the configuration of a firm’s resources and capabilities. On the other hand, most research exploring the evolutionary process of platform business models from a dynamic perspective has been based on internet trading platforms or digital platforms built by traditional enterprises, with a primary focus on the value creation logic within a single industry. It is difficult to provide an effective explanation for deconstructing the dynamic process and internal mech anism of cross-boundary innovation of business models of entrepreneurship incubation platform enterprises. Therefore, this study incorporates the cross-boundary innovation of attention allocation and the business model of entrepreneurship incubation platform enterprises into the same research framework, adopts a case study approach, incorporating event analysis and time-interval methods into the process. With Xiaomi Corporation as the case,it explores the evolution process and innovation mechanism of the business model of entrepreneurship incubation platform enterprises.The study adopts triangulation, combining data from semi-structured interviews（primary sources） with secondary materials inclu ding annual reports, books, and news articles. The research results are threefold:（1） The cross-boundary innovation of the business model of entrepreneurship incubation platform enterprises is an attention allocation process of “perceive—match—interpret—action” carried out by managers based on their own needs and internal ＆ external situational factors, which mainly includes four steps: “driver identification—symbolic value activities—strategic actions—substantive value activities”. During this process, managers propose new value propositions based on their perception of industry trends and user demands, carry out strategic actions in accordance with existing resource conditions, and materialize the value propositions into specific value creation, transmission and acquisition behaviors, thereby completing the transformation from symbolic value activities to substantive value activities.（2） The platforms evolve through three distinct stages, each triggered by a different ‘trend（fengkou）’: self-incubation, entrepreneurial incubation and collaborative incubation. In this process, its business model has undergone periodic dynamic changes of user innovation-economic platform business model, entrepreneurial empowerment-economic ＆ ecological platform business model and innovation ecology-ecological ＆ technology platform business model.（3） The business model of entrepreneurial incubation platform enterprises completes cross-boundary innovation through punctuated equilibrium mechanism, which is a process of long-term stability（balance） and short-term rapid change（discontinuity） alternately. In this process, managers’ perception of the new trends（Fengkou） is the starting point for enterprises to start new rounds of cross-boundary innovation. Technological breakthroughs and demand disruptions then render the incumbent mod el obsolete, forcing the enterprises to cross industry boundaries in search of fresh value combinations.This study clarifies the micro-mechanism by which managers’ attention allocation affects the business model innovation of entrepreneurship incubation platform enterprises, deepens the intrinsic theoretical connection between attention allocation and the business models of platform enterprises, and defines the punctuated equilibrium mechanism for crossboundary innovation of business models of entrepreneurship incubation platform enterprises. This study enriches the model of the dynamic evolution process of business models of entrepreneurship incubation platform enterprises from the perspective of attention allocation. It not only addresses the lack of research on the evolution path of business models of entrepreneurship incubation platform enterprises in existing literature, but also provides new ideas for understanding the business model innovation of platform enterprises. The research conclusions of this paper also have guiding significance for the cross-boundary innovation practices of business models of similar entrepreneurship incubation platform enterprises.