In recent years, social entrepreneurship models that use innovative means to solve social problems have emerged as effective solutions. As the main body that assumes social responsibility and creates social value, social enterprises have the dual characteristics of sociality and innovation, which also makes them face greater legitimacy problems. The need to balance social and economic values in social entrepreneurship requires the support of stakeholders (government, investors, and the general public) with different complex logics while balancing these logics in organizational actions. Literally, it faces legal obstacles and falls into various difficulties, such as identity recognition and scale expansion. Therefore, social entrepreneurs must pay more attention to contact and cooperation with other entities throughout the entire process of resource acquisition and value creation. Some scholars choose entrepreneurial narrative to construct the legitimacy of social entrepreneurship to obtain resources, but they do not reveal the "black box" of the mechanism of entrepreneurial narrative on the legitimacy of social entrepreneurship. In the context of the digital economy, the Internet of Things, artificial intelligence, and blockchain have promoted the diversity and scale of digital media and enriched people's narrative methods. Stories are being created, saved, and shared in a virtual environment composed of images, recorded audio, video editing, and music, gradually replacing oral and text-based narratives. This also brings the distance between enterprises, consumers, and stakeholders closer. Digital technology provides multiple means for dialogue between enterprises and stakeholders, and enhances the effectiveness of entrepreneurial narratives, showing the characteristics of digitalization and new narrative forms, but existing research has ignored the connotation and form of digital entrepreneurial narratives.#br#In the face of the emerging model of social entrepreneurship, scholars have carried out strategic research on the construction of social entrepreneurship legitimacy from multiple subjects and perspectives at the level of macro-factor analysis. A few studies on legitimacy construction from the perspective of entrepreneurial narrative pay less attention to the digital characteristics of entrepreneurial narrative, the situational and process of social entrepreneurship legitimacy. Meanwhile, with the development of digital technology and the limitations of empirical research methods, existing research needs to deepen the connotation of relevant concepts, explore the mechanisms underlying the legitimacy of digital entrepreneurship narratives and social entrepreneurship, namely, how digital entrepreneurship narratives influence the acquisition of legitimacy, and figure out the advantages of digital entrepreneurial narrative in legitimacy acquisition.#br#Therefore, in the legitimacy acquisition process of social entrepreneurship, this paper introduces the concept of "legitimacy acceptance" as an important focus for the legitimacy acquisition of social entrepreneurship, and takes the digital entrepreneurship narrative as an action performance to analyze the mechanism of digital entrepreneurship narrative on the legitimacy of social entrepreneurship. It focuses on social entrepreneurship in the fire protection industry, through an exploratory single case study of Xinyu Boxun Automobile Co., Ltd. (hereinafter referred to as "Boxun"), to deeply interpret the mechanism of digital entrepreneurship narrative on the legitimacy of social entrepreneurship. It is found that the narrative of digital entrepreneurship presents different forms of digital narrative due to different narrative content (documentary and fictional), narrative mode (rationality and emotion), and narrative scope (internal and external of the enterprise). Legitimacy acceptance includes legitimacy acceptance barriers, legitimacy acceptance degree, and legitimacy acceptance cycle, showing different importance rankings; the interactive relationship between digital entrepreneurship narrative and legitimacy acceptance presents a dynamic process of "leapfrogging-nurturing-challenging".#br#The managerial implications are presented. In the context of the digital economy, new social enterprises need to update their entrepreneurial narrative methods, develop different digital entrepreneurial narrative methods, and attach importance to the role of storytelling in the legitimacy acquisition of social entrepreneurship. When enterprises aim to make the legitimacy acquisition of social entrepreneurship based on digital entrepreneurial narratives, they should focus on obstacles to legitimacy acceptance, degree of legitimacy acceptance, and legitimacy acceptance cycle to achieve the legalization of social entrepreneurship.#br#
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