In recent years, China's rapid economic development has been achieved at the expense of resources, environment and social welfare.The problems of environmental and social presented by the centennial industrialization in western developed countries are presented in the way of “time-space compression” in China.Innovation-driven economic development has become a consensus.However, how to achieve win-win of economy, environment and society through innovation has become an urgent problem under the concept of high-quality development.Sustainability-oriented innovation which "integrates the triple bottom lines of environmental, economic and social" is regarded as a "better management innovation" to guide the future.The root logic and mechanism chain of promoting sustainability-oriented innovation performance have not been found neither from the aspect of existing industry practice nor theoretical research.#br#With the development of new technologies, the guidance of new demand and the emergence of new formats of business, more and more enterprises begin to re-examine and design their business models to cope with future challenges.It can be said that business model design guides the whole process of value creation and has a more direct, significant and long-term impact on innovation performance than product design and technical design.Therefore, following thegrounded theory, this paper takes 6 companies as examples to deduce the effect path of business model design on sustainability-oriented innovation performance.#br#Data of 6 case enterprises are obtained through in-depth interview, observation method and secondary written materials.With the help of Nvivo software, 130 free nodes, 64 initial categories, 31 sub-categories and 8 main categories are successively concluded through the process of open coding, axial coding, selective coding and other rooted theory analysis.After that, three initial theoretical propositions are formed as follows.(1) The more complete and systematicenterprise's thinking on the content design, structure design and governance design of commercial activities, the more prominent enterprise performance of economic, environmental and social innovation.(2) The more complete and systematic enterprise's thinking on the content design, structure design and governance design of commercial activities, the more obvious arranging behavior of knowledge activities coordination which include procedural and non-procedural types.(3) The more obvious arranging behavior of knowledge activities coordination which include procedural and non-procedural, the more prominent enterprise performance of economic, environmental and social innovation.#br#On this basis, drawing on the logic ofthinking behavior results, this study deduces the effect path of business model design on sustainability-oriented innovation performance, that is “business model design-knowledge governance-sustainability-oriented innovation performance”.The research shows that the micro, meso, and macro structure levels embodied in business model design, the explicit and implicit dimensions embodied in knowledge governance, the foundation, anddevelopment, and value-added embodied in sustainability-oriented innovation performance have a specific corresponding relationship with one another.#br#The theoretical contribution of this study lies in two aspects.(1) This paper regards design thinking as a way of thinking that runs through the whole life cycle of enterprise organization, and applies it to the field of enterprise management, which enriches the interdisciplinary research of design thinking theory.(2) Through normative grounded analysis, the “black box” of the influence process of business model design on sustainability-oriented innovation performance has been opened based on the actual needs of enterprises, which lays an important theoretical foundation for subsequent empirical research.#br#The research conclusions provide the following enlightenment for enterprise managers to realize the virtuous cycle of sustainability-oriented innovation performance.(1) In order to achieve sustainability-oriented innovation performance, enterprise managers should first grasp the root factor of thinking transformation.(2) Since the relationship among economic, environmental and social innovation performance is not mutually exclusive,enterprise managers should pay attention to the synergistic development among the three innovation performance so as to achieve high-quality development.(3) In the era of Internet acceleration and knowledge economy, enterprise managers should realize the important role of formal and informal knowledge governance in the realization path of sustainability-oriented innovation performance to build a bridge for the realization of positive results.#br#
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