Under the new development paradigm of "dual circulation", the complexity and uncertainty of China's economy are increasing. The digital economy model driven by information technologies such as the Internet of Things (IoT), cloud computing, artificial intelligence (AI), big data, and blockchain has become a new enginefor social and economic development. In this context, manufacturing enterprises are facing fierce market competition, and traditional operating models are stretched to meet increasingly diversified and individualized market demands. Service innovation based on service-led logic is an important means for traditional manufacturing enterprises to transform to manufacturing service enterprises, and to realize the adjustment of production structure and the upgrading of the value chain. Then how can manufacturing enterprises carry out service innovation? The existing research focuses on external knowledge acquisition and internal resource application. However scholars explore the antecedents from the behavioral strategy level, while the research on the strategic decision-making level is inadequate; besides the uncertainty of the external environment leads to the failure of the application of traditional causal reasoning theory in the field of service innovation. #br#This study constructs a "logic-behavior-result" research framework for manufacturing enterprise service innovation based on the effectuation theory, and empirically analyzes the influence mechanism of effectuation on manufacturing enterprise service innovation in uncertain environments. The it explores the double mediating effect of opportunity shaping and resource bricolage, and further analyzes the moderating effect of environmental uncertainty.#br#Five hundreds of questionnaires are delivered to manufacturing companies.The research samples are mainly from manufacturing enterprises in Jiangsu, Zhejiang, Shanghai, Anhui and other Yangtze River Delta regions that have been established for more than two years and have served for more than one year. The questionnaires are all completed by middle and high-level leaders of the company, and 343 copies are actually collected with 308 valid questionnaires obtained. The multiple linear regression model is constructed to verify the hypotheses.#br#From the perspective of opportunity resource integration, this study discusses the dual mediating path of opportunity shaping and resource bricolage between effectuation and service innovation, and further analyzes the moderating effect of environmental uncertainty between effectuation and opportunity shaping, and resource bricolage. The results show that(1) effectuation positively affects service innovation; (2) opportunity shaping and resource bricolage play the dual mediating effect on effectuation and service innovation; (3) environmental uncertainty plays a positive moderating role in the relationship between effectuation, opportunity shaping and resource bricolage.#br#This paper makes several contributions to the literature as follows. (1) The study reconstructs the path mechanism of manufacturing enterprise service innovation from a new perspective of effectuation. From the perspective of the theory of effectuation, it clarifies the utility path of opportunity shaping and resource bricolage in the relationship between effectuation and service innovation. (2) It expands the application context of effectuation theory. This study multiplies the effectuation theory originated in the field of entrepreneurship to the service innovation situation of manufacturing enterprises, enriching the theories and methods of management decision-making in the uncertain situation of manufacturing enterprises. (3) It clarifies the boundary conditions of effectuation that affect opportunity shaping and resource bricolage, and lays a foundation for the subsequent exploration of the comparison of the service innovation effects of manufacturing enterprises under different paths. Since there are limitations on sample selection and data processing methods, the influence path of effectuation on service innovation of manufacturing enterprises is expected to be improved. Future research can further explore theinfluence path of decision-makers' characteristics, psychology and other factors in different situations between effectuation and service innovation.#br#
[1] 王一鸣.百年大变局、高质量发展与构建新发展格局[J].管理世界,2020,36(12):1-13.
[2] 孙国强,李腾.数字经济背景下企业网络数字化转型路径研究[J].科学学与科学技术管理,2021,42(1):128-145.
[3] 戴克清.制造业服务化演进动态：从曲线到模块的策略选择[J].中国科技论坛,2021,37(3):84-92.
[4] 戴克清,蔡瑞林.共享式服务创新：制造企业服务化转型突破路径研究[J].科技进步与对策,2021,38(11):70-77.
[5] 李靖华,林莉,李倩岚.制造业服务化商业模式创新:基于资源基础观[J].科研管理,2019,40(3):74-83.
[6] 李纲,陈静静,杨雪.网络能力、知识获取与企业服务创新绩效的关系研究——网络规模的调节作用[J].管理评论,2017,29(2):59-68，86.
[7] WITELL L, GEBAUER H, JAAKKOLA E, et al. A bricolage perspective on service innovation[J]. Journal of Business Research, 2017, 79(10):290-298.
[8] STAUSS B, HERTOG P D, WIETZE V, et al. Capabilities for managing service innovation: towards a conceptual framework[J]. Journal of Service Management, 2010, 21(4):490-514.
[9] ZAHRA S A,ABDELGAWAD S G, TSANG E. Emerging multinationals venturing into developed economies: implications for learning, unlearning, and entrepreneurial capability[J]. Journal of Management Inquiry, 2011, 20(3):323-330.
[10] BAKER T, NELSON R E. Creating something from nothing: resource construction through entrepreneurial bricolage[J]. Administrative Science Quarterly, 2005, 50(3):329-366.
[11] 黄艳,陶秋燕,高腾飞.资源拼凑:起源、研究脉络与理论框架[J].科技进步与对策,2020,37(3):151-160.
[12] 奉小斌,周兰.逆向国际化企业创新搜索平衡对双元性的影响[J].科学学研究,2020,38(3):545-554.
[13] SARASVATHY S D.Causation and effectuation: toward a theoretical shift from economic inevitability to entrepreneurial contingency[J]. Academy of Management Review, 2001, 26(2): 243-263.
[14] CHANDLER G N, DETIENNE D R, MCKELVIE A , et al. Causation and effectuation processes: a validation study[J]. Journal of Business Venturing, 2011, 26(3):375-390.
[15] READ S, DEW N, SARASVATHY S D, et al. Marketing under uncertainty: the logic of an effectual approach[J].Journal of Marketing, 2009,73(3):1-18.
[16] CAI L, GUO R, FEI Y, et al. Effectuation, exploratory learning and new venture performance: evidence from China[J]. Journal of Small Business Management, 2017, 55(3):388-403.
[17] WILTBANK R, DEW N, READ S, et al. What to do next? the case for non-predictive strategy[J]. Strategic Management Journal, 2006,27(10):981-998.
[18] 刘宁,胡海青,王兆群,等孵化网络多元性、效果推理对在孵企业合法性的影响[J].科技进步与对策,2020,37(9):30-38.
[19] BRETTEL M, MAUER R, ENGELEN A, et al. Corporate effectuation: entrepreneurial action and its impact on R&D project performance[J]. Journal of Business Venturing, 2012, 27(2):167-184.
[20] ALSOS G, CLAUSEN T, SOLVOLL S. Tourism firm innovation, the role of effectual and causational reasoning[C].Lyon: RENT-Research in Entrepreneurship and Small Business Conference, 2012.
[21] VELU C, JACOB A. Business model innovation and owner-managers: the moderating role of competition[J]. R&D Management, 2016, 46(3): 451-463.
[22] 崔连广,张敬伟,邢金刚.不确定环境下的管理决策研究——效果推理视角[J].南开管理评论,2017,20(5):105-115，130.
[23] 罗建强,蒋倩雯.数字化技术作用下产品与服务创新:综述及展望[J].科技进步与对策,2020,37(24):152-160.
[24] 王影,张宏如,梁祺.效果推理对制造企业智能化转型的影响机制研究[J].研究与发展管理,2021,33(1):27-38.
[25] MUMFORD M D, SCOTT G M, GADDIS B, et al. Leading creative people: orchestrating expertise and relation-ships[J]. Leadership Quarterly, 2002,13(6):705-750.
[26] GRIFFIN A. Product development cycle time for business-to-business products[J].Industrial Marketing Management, 2002,31(4):291-304.
[27] GALKINA T，CHETTY S. Effectuation and networking of internationalizing SMEs[J].Management International Review，2015，55(5) : 647-676.
[28] POWELL W W, SANDHOLTZ K W. Amphibious entrepreneurs and the emergence of organizational forms[J]. Strategic Entrepreneurship Journal, 2012, 6(2):94-115.
[29] FROW P, NENONEN S, PAYNE A,et al.Managing co-creation design: a strategic approach to innovation[J]. British Journal of Management, 2015,26(3): 463-483.
[30] WELTER C, MAUER R, WUEBKER R J . Bridging behavioral models and theoretical concepts: effectuation and bricolage in the opportunity creation framework[J]. Strategic Entrepreneurship Journal, 2016, 10(1): 5-20.
[31] HAIDER S, MARIOTTI F. Filling knowledge gaps: knowledge sharing across inter-firm boundaries and occupational communities[J]. International Journal of Knowledge Management Studies, 2010,4(1)：1-17.
[32] KICKUL J R, GRIFFITHS M D, GUNDRY L K. Innovating for social impact: is bricolage the catalyst for change[J]. Entrepreneurship Theory and Practice, 2010,25(1):64-87.
[33] WALDMAN D A，RAMIREZ G G，HOUSE R J，et al. Does leadership matter? CEO leadership attributes and profitability under conditions of perceived environmental uncertainty[J]. Academy Of Management Journal，2001，44（1）：134-143.
[34] 邓舒婷,崔连广,闫旭.创业激情、自我调节模式与效果推理关系研究[J].管理学报,2020,17(6):871-880.
[35] SENYARD J, BAKER T, STEFFENS P, et al. Bricolage as a path to innovativeness for resource-constrained new firms[J]. Journal of Product Innovation Management, 2014, 31(2):211-230.
[36] WALKER R M. Innovation type and diffusion: an empirical analysis of local government[J]. Public Administration, 2010, 84(2).
[37] 温忠麟.张雷,侯杰泰,刘红云.中介效应检验程序及其应用[J].心理学报,2004，49(5):614-620.
[38] SHARMA S, DURAND R M, GUR-ARIE O. Identification and analysis of moderator variables[J]. Journal of Marketing Research, 1981,18(3):291-300.
[39] HARMS R, SCHIELE H. Antecedents and consequences of effectuation and causation in the international new venture creation process[J]. Journal of International Entrepreneurship, 2012, 10(2):95-116.
公众号
订阅号
企业微信客服
鄂公网安备 42010602003780号