Under the current economic and social situation, the successors of Chinese family business shoulder the mission of leading enterprises to transform and start businesses. According to the theory of social embedding, the embedding of successors in TMT has an important influence on the attitude towards transformation and entrepreneurship. Based on this, this paper constructs an analysis model of the embedding of successors in TMT from the three dimensions of cognition, relationship and structure, and explores the mechanism of interaction between this embedding and diversified operations. The empirical study shows that the homogeneity of successors' educational background in top management teams' cognitive embedding, the intimacy of relational embedding and the centralization of structural embedding are positively related to the diversification of business operations. In addition, the trust plays a partial mediating role in the embedding of successors in TMT and the diversification of business operations. Further analysis also shows that the conservative strategies of the father generation embedded in TMT hinder the enterprise transformation in a certain sense, which strengthens the conclusion of this paper. These conclusions show that after the family business is passed on, the embedding of successors in TMT affects the decision-making results of the enterprise.
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