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| A Case Study on How to Shape Entrepreneurial Expectation of Novice Entrepreneur: Based on Resource Conservation Theory |
| Chen Jian′an;Cheng Shuang;Wu Xuemeng |
| Economics and Management School, Wuhan University;China Research Center for Cooperative Research, Wuhan University, Wuhan 430072, China |
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Abstract According to the conservation of resources (COR) theory, entrepreneurs constantly seek external resources and internal resources through their own efforts, and form their entrepreneurial expectations. Before starting a business, a novice entrepreneur make
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Received: 20 July 2016
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