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| Digital Platform Capability and Service Innovation Performance of Manufacturing Industry:The Chain Mediating Effect of Network Capability and Value Co-creation |
| Liao Minchao,Jin Jiamin,Jiang Yushi,Gao Zengan |
| (School of Economics and Management,Southwest Jiaotong University,Chengdu 610031,China) |
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Abstract Although most manufacturing enterprises have recognized the importance of service innovation, a majority of manufacturing enterprises in China are still at the low end of the global value chain, and face many difficulties during service innovation. First, it is the trend of times for service innovation in the manufacturing industry to participate in and building an innovation ecosystem. Especially in the era of digital economy, the aggregation network and value creation of interdependent and symbiotic evolution among members of the innovation ecosystem is emphasized. The manufacturing industry has to clarify how to improve service innovation performance through the cooperation with various innovation entities. Second, enterprises are facing the problem of "service paradox", and it is urgent to find effective ways to improve the performance of service innovation. In the era of digital economy, digital capability plays an important role in the serialization of manufacturing industry. However, the existing research lacks in-depth discussion on how to coupling the digitization and serialization of manufacturing industry, especially the impact and mechanism of digital platform capability on the service innovation performance are not touched.#br#Existing research believes that to solve the problems above , enterprises need to pay attention to the important role of dynamic capabilities. In particular, the digital dynamic capabilities and the ecosystem are mutually supported. With the absorption and integration of dynamic capabilities and the management of the ecosystem, the service innovation performance can be effectively improved. In addition, with the rapid development and wide application of digital technology, the organizational boundaries become blurred, and the environment in which enterprises are located is more interconnected. The innovation of enterprises usually requires the management of partnerships. In the innovation ecosystem, the digital capability, network capability and value co-creation behavior of enterprises are closely related. On the one hand, the dynamic network relationship management among enterprises is an important force to promote innovation and development. Network capabilityplays an important role in improving the service innovation performance by accelerating the flow and sharing of heterogeneous resources. On the other hand, in the innovation ecosystem, the service innovation is mainly guided by customer’s needs, and therefore the realization of service innovation is a continuous interaction process with participants. The digital platform capability can help enterprises to build an ecosystem covering different innovation participants at a lower cost, and provide access to realize value co-creation through interaction and resource integration.#br#Therefore, this paper focuses on the core issue of how the digital platform capability can improve the service innovation performance of manufacturing industry. From the perspective of the innovation ecosystem, combined with the dynamic capability theory and the value co-creation theory, the chain mediating model of "digital platform capability—network capability—value co-creation—service innovation performance" is constructed based on the logical of "capability—behavior—result". The managers of manufacturing enterprises are the research objects, and the first-hand data is collected by means of questionnaire survey with 448 valid sample data of manufacturing enterprises. The hierarchical regression analysis and Bootstrap method are employed to test the theoretical hypothesis. The research results show that (1) digital platform capability has a significant positive effect on service innovation performance; (2) both network capability and value co-creation play a mediating role between digital platform capability and service innovation performance; (3) there is a chain mediating function of "digital platform capability—network capability—value co-creation—service innovation performance".#br#This paper explains the internal mechanism of digital platform capability enabling service innovation performance from the perspective of innovation ecosystem. In terms of the theoretical significance, it not only opens the mechanism black box between digital platform capability and service innovation performance, but also broadens the research of digital platform capability and the research of antecedents factors of service innovation performance, and provides a theoretical perspective for future studies. For the managerial implication, it presents the possible path for manufacturing enterprises to improve the service innovation performance with the help of digital platform capabilities, and provides inspiration for manufacturing enterprises to integrate digitization with servitization.#br#
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Received: 07 July 2022
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