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| Research on the Mechanism of Non-R&D Innovation Activities of Creative Enterprises on the Performance of Cooperative Innovation: The Mediating Effect of Industrial Cluster Relational Embeddedness |
| Zhang Yue1,Shen Lei1,Tian Ying2 |
| (1.Glorious Sun School of Business and Management, Donghua University, Shanghai 200051,China；2.Business School，University of Shanghai for Science and Technology，Shanghai 200093，China) |
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Abstract Creative enterprises always take creativity as key points of product and use symbolic meaning to create value, their innovative development draw a lot of attention from government and academia. Based on the theory of cooperative innovation and relational embeddedness, this study incorporates the relational embedded in industrial cluster into the relationship model of creative enterprises' non-R&D innovation and cooperative innovation performance. The results obtained by using structural equation model show that the technology adoption, creative design and creative learning of creative enterprises have significant positive influence on the performance of cooperative innovation; the political relationship and commercial relationship embedded in industrial clusters play intermediary roles; specifically, the intermediary effect of the commercial relationship embedded in industry clusters is more significant. This paper not only enriches and expands the current literature on the construct of Non-R&D innovation activities, but also guides creative enterprises to conduct non-R&D innovation activities and maintain the quality of cooperation based on the relationship embedded in industry clusters.
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Received: 04 November 2019
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