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| The Influence of Digital Technology on Product and Service Innovation:a Review and Prospects |
| Luo Jianqiang1,2,Jiang Qianwen1 |
| (1.School of Management,Jiangsu University,Zhenjiang 212013,China；2.China Research Institute for Agricultural Equipment Industry Development,Jiangsu University,Zhenjiang 212013,China) |
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Abstract The process of manufacturing firms' servitization is inevitably accompanied by product and service innovation,and collaborative evolution of them is an important force to promote the process.The current studies on servitization have mostly discussed the relationship between product and service innovation,and with the increasingly obvious "digital" characteristics of servitization,most studies have put forward the promotion effects of digital technology on innovations from the perspective of technology.However,few scholars have systematically combed and reviewed the influence of digital technology on the relationship,which restricts the research and practice of digital servitization to a certain extent.Therefore,this paper reviews the relevant literature systematically.Firstly,it combs the interaction and coupling dilemma of product and service innovation.Secondly,it clarifies the antecedents,processes and results of product and service innovation promoted by digital technology,and accordingly analyzes the mechanism of digital technology enhancing the coupling effect of product and service innovation.Finally,it puts forward three directions of future research on this topic.
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Received: 27 October 2020
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