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| The Impact of Environmental Public Opinion Pressure on Manufacturing Firms' Green Innovation Capability:the Chain Mediating Role of Leader Environmental Awareness and Organizational Green Learning |
| Dai Wanliang,Lu Wenling |
| (College of Management,Bohai University,Jinzhou 121013,China) |
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Abstract Based on agenda setting theory and high-order cognitive theory,this paper analyses the influence of environmental public opinion pressure on firms' green innovation ability,and also explores the mediating effect of leader environmental awareness and organizational green learning. Using the test method of chain mediating role,the empirical research is carried out based 201 manufacturing firms. The research conclusions are as follows. On the one hand,environmental public opinion pressure has a significant direct impact on manufacturing firms' green innovation capability. On the other hand,organizational green learning plays a mediating role in the relationship between environmental public opinion pressure and firms’ green innovation capability; furthermore,leader environmental awareness and organizational green learning play a chain mediating role in the relationship between environmental public opinion pressure and firms' green innovation capability. According to the research findings,practices suggestions to improve green innovation capability effectively are proposed.
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Received: 30 October 2019
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