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| Entrepreneurial Motivation and Entrepreneur's Subjective Well-Being: The Moderating Effect of Social Norm |
| Cheng Jianqing1,2,Luo Jinlian1,Li Shuwen1,Yan Jiaqi1,Zhong Jing1 |
| (1.School of Economics and Management,Tongji University,Shanghai 201804,China; 2.School of Economics & Management,Dali University,Dali 671003,China) |
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Abstract Based on the self-determination theory and goal setting theory,this study explores the mechanism of the entrepreneurial motivation (necessity-motivated entrepreneurship and opportunity-motivated entrepreneurship) on entrepreneurial subjective well-being,and analyses the mediating effect of entrepreneurial efficacy and the moderating effect of social norm through a survey of 16,976 samples covering 69 countries from GEM database in 2013.Results show as follows: entrepreneurial motivation positively affects entrepreneurial efficacy,and then improves the entrepreneur's subjective well-being,social norm weakens the positive relationship between entrepreneurial motivation and subjective well-being.This conclusion provides theoretical and empirical implication for entrepreneurial well-being and "mass entrepreneurship and innovation" strategy upgrade.
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Received: 10 January 2020
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