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| Knowledge Gap Identification and Remedy before and after Hybrid Offerings Provided |
| Luo Jianqiang,Hu Bingkun |
| (School of Management, Jiangsu University, Zhenjiang 212013, China) |
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Abstract Due to the uneven distribution of knowledge and information asymmetry between supply and demand interactions, it is easy to generate knowledge gaps. Therefore, this paper analyzes the knowledge-based hybrid offerings process from the perspective of knowledge interaction between supply and demand interactions, clarifies the types of supply and demand knowledge gaps and their causes, and proposes remediation strategies in combination with Haier case. The research results show that: due to the ambiguity of customer knowledge, the limited conversion of unknowing knowledge of customers, and the un-synchronization of customer knowledge processing by manufacturing enterprises, the knowledge gap before the provision of hybrid offerings is formed, which restricts design of hybrid offerings, quality of service derivative and the matching of hybrid offerings; and because of the limitations of customers' understanding of hybrid offerings, the abstraction of enterprise knowledge transfer, and the blockade of manufacturing enterprises for profit and protection, the knowledge of hybrid offerings is not easy. Mastering the customer has formed a knowledge gap after the hybrid offerings is provided, which limits the ability of the customer to solve the problem by using the hybrid offerings.
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Received: 12 April 2019
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