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| The Impact Mechanism of the Interaction Orientation Transforming into the New Venture Performance:based on Entrepreneurial Learning |
| Zhang Jingwei1,2,3,Liu Tiantian1,3,Pei Xueting1,3 |
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Abstract With the rapid development of Internet and high technology,entrepreneurial activities are facing a higher degree of uncertainty,the interaction between ventures and customers and entrepreneurial learning have increasingly become the key factors for the success of entrepreneurship.This paper takes the new ventures as the research object,and integrated theories of interactive orientation,entrepreneurial learning and uncertainty,this paper puts the role of interaction orientation in promoting entrepreneurial performance,the mediating effect of entrepreneurial learning,and the moderating effect of perceived uncertainty which are testified by 217 sample data,thus explains the impact mechanism of the interaction orientation transforming into the new venture performance,and puts forward action suggestions to entrepreneurs based on the research results.
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