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Abstract This paper selects data of private listed companies in China from 2013 to 2016 as the research sample,based on perspective of management power allocation,this paper explored innovation decision motivators and rules,the research results showed that:①based on the difference in function between R&D and marketing,innovative behavior decision tendency of technology innovation and market innovation showed differentiated evolution with the increase of management power allocation degree,specifically expressed as the management power is positively related to technical innovation and negatively related to market innovation; ②corporate growth status has significant adjust influence on the relationship between the management power and technological innovation which concrete expression to:when the corporate operation risk is higher,the promote of management power to technological innovation will be weakened,when the company profitability is stronger,the promote of management power to technological innovation will be intensified; ③corporate growth status has little adjust influence on the relationship between management power and market innovation,the influence mechanism of management power to innovation behavior won’t change by the difference of corporate operation risk and profitability.
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