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| Research on CEO Regulatory Focus, Green Innovation and Firm Performance |
| Wang Hongbo1,Liu Yan2,Xiao Fengjun1 |
| 1.Institute of Science and Technology, Hangzhou Dianzi University, Hangzhou 310018,China;2.Institute of Logistics, Beijing Wuzi University, Beijing 101149,China |
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Abstract Based on the literature at home and abroad, this study built the relation framework of characteristic, behavior and performance. Using the 227 CEO as the research sample, this paper made an empirical analysis of the relationship between regulatory focus of CEO and enterprise performance by constructing the structural equation model, and selected green innovation as a mediating variable. The results showed that: the CEO promotion focus had a positive effect on corporate performance, while the prevention focus had a negative effect; green product innovation and green process innovation both had significant positive effect on firm performance; green product innovation and green process innovation played part mediating role between promotion focus and firm performance.
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Received: 15 December 2016
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Corresponding Authors:
Wang Hongbo
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