市场导向、知识搜索与失败学习匹配对朴素式创新的影响

doi:10.6049/kjjbydc.2020100218

科技进步与对策

2021, Vol. 38

Issue (13): 29-36 DOI: 10.6049/kjjbydc.2020100218

科技管理创新

本期目录 | 过刊浏览 | 高级检索

市场导向、知识搜索与失败学习匹配对朴素式创新的影响

曲小瑜

（大连工业大学管理学院，辽宁大连 116034）

Research on the Influence of Market Orientation, Knowledge Search and Failure from Learning Matching on Frugal Innovation

Qu Xiaoyu

(Management School，Dalian University of Technology, Dalian 116034, China)

摘要
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摘要朴素式创新是企业应对资源稀缺和经济发展新常态的重要途径。基于资源基础观和组织双元视角，采用fsQCA方法分析反应性市场导向、前瞻性市场导向、本地知识搜索、跨界知识搜索和失败学习5个前因条件的不同组态与朴素式创新之间的关系，探索驱动朴素式创新的多元路径。研究结果表明，导致高朴素式创新的组态路径有3条，即由前瞻性市场导向、跨界知识搜索和失败学习构成的先动型，由反应性市场导向、本地知识搜索和跨界知识搜索构成的响应型，由反应性市场导向、前瞻性市场导向和失败学习构成的导向平衡型；导致低朴素式创新的组态路径也有3条，但它们并不是高朴素式创新组态的对立面，高、低朴素式创新组态具有因果非对称性。

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	曲小瑜

关键词 ：朴素式创新, 市场导向, 知识搜索, 失败学习, fsQCA

收稿日期: 2020-10-18 修回日期: 2020-12-16

ZTFLH:

F204

基金资助:国家自然科学基金青年项目（71802035，71703012）；辽宁省社会科学规划基金项目（L18CGL003，L19CGL011）；辽宁省自然科学基金项目（2019-ZD-0126）；辽宁省教育科学“十三五”规划项目（JG18DB049）

作者简介: 曲小瑜（1988—），女，辽宁大连人，博士，大连工业大学管理学院副教授、硕士生导师，研究方向为企业创新管理。

引用本文:

曲小瑜. 市场导向、知识搜索与失败学习匹配对朴素式创新的影响[J]. 科技进步与对策, 2021, 38(13): 29-36.
Qu Xiaoyu. Research on the Influence of Market Orientation, Knowledge Search and Failure from Learning Matching on Frugal Innovation. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2021, 38(13): 29-36.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2020100218 或 http://www.kjjb.org/CN/Y2021/V38/I13/29

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