双元视角下市场导向平衡效应对高科技中小企业新产品绩效的影响

doi:10.6049/kjjbydc.2019040257

科技进步与对策

2020, Vol. 37

Issue (6): 111-118 DOI: 10.6049/kjjbydc.2019040257

企业创新管理

本期目录 | 过刊浏览 | 高级检索

双元视角下市场导向平衡效应对高科技中小企业新产品绩效的影响

刘云,杨东涛,赵李晶,安彦蓉,陈波

（南京大学商学院，江苏南京 210093）

The Influence of Market Oriented Equilibrium Effect on New Product Performance in Dual-Element Perspective

Liu Yun,Yang Dongtao,Zhao Lijing,An Yanrong,Chen Bo

（Business School,Nanjing University,Nanjing 210093，China）

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摘要以往研究采用直接二分法探讨两类市场导向对企业绩效存在不同程度的影响。基于双元理论视角，首先，梳理市场导向研究演进脉络，界定市场导向平衡效应的含义，并从资源分配和创新风险角度阐述市场导向平衡效应对企业的影响；其次，构建市场导向影响企业新产品绩效的理论模型，实证考察先驱型市场导向和反应型市场导向平衡效应影响中小型高科技企业新产品绩效的内部机制。通过分析212家中小型高科技企业有效样本，得出以下结论：市场导向平衡效应对企业双元创新具有显著正向影响；双元创新对企业新产品绩效具有显著正向影响；双元创新在市场导向平衡效应与新产品绩效关系中起完全中介作用。

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	刘云
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	陈波

关键词 ：反应型市场导向, 先驱型市场导向, 市场导向平衡效应, 双元创新, 新产品绩效

收稿日期: 2019-06-25

ZTFLH:

F406.3

基金资助:国家自然科学基金项目（71372027）；国家自然科学基金地区项目（71862019）;南京大学博士研究生创新创意研究计划项目（CXCY18-03）

作者简介: 刘云（1990-），女，安徽芜湖人，南京大学商学院博士研究生，研究方向为创新管理与组织行为；杨东涛（1957-），女，江苏盐城人，博士，南京大学商学院教授、博士生导师，研究方向为创新管理、运营管理；赵李晶（1992-），男,江苏如皋人,南京大学商学院博士研究生，研究方向为组织行为与人力资源管理；安彦蓉（1992-），女，甘肃天水人，南京大学商学院博士研究生，研究方向为创新管理；陈波（1976-），男，江苏南京人，南京大学商学院博士研究生，研究方向为创新管理与组织行为。本文通讯作者：刘云。

引用本文:

刘云,杨东涛,赵李晶,安彦蓉,陈波. 双元视角下市场导向平衡效应对高科技中小企业新产品绩效的影响[J]. 科技进步与对策, 2020, 37(6): 111-118.
Liu Yun,Yang Dongtao,Zhao Lijing,An Yanrong,Chen Bo. The Influence of Market Oriented Equilibrium Effect on New Product Performance in Dual-Element Perspective. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2020, 37(6): 111-118.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2019040257 或 http://www.kjjb.org/CN/Y2020/V37/I6/111

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