创业者如何实现认知变革？

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创业者如何实现认知变革？

何一清，张玉利，刘依冉

1.天津大学教育学院，天津 300072；2.南开大学商学院，天津 300071

How Do Entrepreneurs Realize Cognitive Change?

He Yiqing, Zhang Yuli, Liu Yiran

1.School of Education, Tianjin University, Tianjin 200072,China; 2.Business School, Nankai University, Tianjin300071,China

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摘要在高不确定性、高时间压力创业情境中，创业者将更多采用启发式信息加工方式降低认知努力，但这种倾向可能会加剧认知惰性，使创业者难以准确感知环境变化。因此,采用社会认知和情报学理论，考察创业者在环境扫描过程中信息加工和知识图式演化的微观过程。识别环境扫描、信息加工、信息来源选择标准和启发式4个主要构念，建立整合-更新、筛选-过滤、吸收-扩增3类知识图式演化过程模型。提出筛选-过滤过程不仅排斥新知识吸收，还会强化既有启发式提取路径，从而降低未来发生认知变革的可能性。结果发现，创业者更易感知信息可获取性，且感知信息来源质量对创业者的影响比感知信息质量更大。最终，形成整合模型并提出理论和实践启示。

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	何一清
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关键词 ： , 创业者；认知变革；知识图式；启发式；信息加工

作者简介: 何一清（1985-），女，河北怀来人，博士，天津大学教育学院讲师，研究方向为管理者认知和教育创业；张玉利（1965-），男，吉林集安人，博士，南开大学商学院院长、教授、博士生导师，研究方向为创业和中小企业管理；刘依冉（1988-），女，山东淄博人，南开大学商学院博士研究生，研究方向为创业认知。

引用本文:

何一清，张玉利，刘依冉. 创业者如何实现认知变革？[J]. 科技进步与对策, 2017, 34(19): 145-153.
He Yiqing, Zhang Yuli, Liu Yiran. How Do Entrepreneurs Realize Cognitive Change?. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2017, 34(19): 145-153.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2017030668 或 http://www.kjjb.org/CN/Y2017/V34/I19/145

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