众包参与程度与关键资源协同共享关系研究

doi:10.6049/kjjbydc.2016100419

科技进步与对策

科技管理创新

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众包参与程度与关键资源协同共享关系研究

黄娜，李秀，江勇，覃正

1.清华大学深圳研究生院；2.南方科技大学，深圳 518055

Collaborative Sharing Relationship Research Between Crowdsourcing Participation and Key Resources

Huang Na，Li Xiu，Jiang Yong，Qin Zheng

1.Graduate School at Shenzhen, Tsinghua University； 2.South University of Science and Technology of China，Shenzhen 518055,China

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摘要针对现有研究对众包模式如何实现关键资源协同共享缺乏有效论证，尝试解析价值获取理论和商业模式的经典模型，通过提炼重要影响因素，构建基于价值认同的众包模式关键资源协同共享理论模型。在此基础上，针对发包方和接包方开发专用量表，面向真实参与众包项目的网络用户发放体验问卷，运用SmartPLS3.0对发包方结构方程模型与接包方结构方程模型进行模拟，并进行bootstrapping迭代。分析结果表明，众包参与程度与资源协同共享、价值认同感显著正相关，价值认同感和资源协同共享显著正相关，价值认同感为众包参与程度和资源协同共享的不完全中介变量，市场竞争强度对众包参与程度和资源协同共享没有直接调节效应。

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	黄娜
	李秀
	江勇
	覃正

关键词 ：众包参与程度, 资源协同共享, 价值认同

基金资助:国家自然科学基金项目（71372172）；陕西省重点学科建设项目（107-00X902）

引用本文:

黄娜，李秀，江勇，覃正. 众包参与程度与关键资源协同共享关系研究[J]. 科技进步与对策, 2017, 34(19): 2-14.
Huang Na，Li Xiu，Jiang Yong，Qin Zheng. Collaborative Sharing Relationship Research Between Crowdsourcing Participation and Key Resources. SCIENCE & TECHNOLOGY PROGRESS AND POLICY, 2017, 34(19): 2-14.

链接本文:

http://www.kjjb.org/CN/10.6049/kjjbydc.2016100419 或 http://www.kjjb.org/CN/Y2017/V34/I19/2

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