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| The Research on Mechanism of Platform Network Effects and Cross Platform Network Effect |
| Li Zheng;Wang Xinxin |
| School of International Business Administration，Shanghai University of Finance and Economics，Shanghai 200433，China |
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Abstract Network effect is an important research object in the development of business platform, and its implementation process is the result of bandwagon effect, the scale effect, the herd effect, the market intermediary effect and the locking effect. With Peer P
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Received: 17 May 2016
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