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| The Impact of the Different Work Value Pursuit on Innovation Behavior |
| Ren Hualiang;Yang Dongtao;Li Qun |
| School of Business,Jiangnan University,Wuxi 214122，China；School of Business, Nanjing University, Nanjing 210093, China |
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Abstract This study explore the causing mechanism of creative behavior, based on the perspective of work values. Using more than 352 questionnaires, the empirical results from hierarchical multiple regression found that work values has a significant effect on innovative behavior, comfort and security (Comfort) has a significant negative impact on innovative behavior, competence and growth (Competence) has a significant positive impact on innovative behavior, status and independence (Status) also has a significant positive impact on innovative behavior. Innovation climate moderated the relationship between Comfort and innovative behavior, which means that comfort and security making less negative influence on innovative behavior in the situation of higher innovation climate. Innovation climate also moderated the relationship between Status and innovative behavior, status and independence made the largest influence on innovative behavior in the situation of higher innovation climate.
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Received: 10 July 2015
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