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| Technology Habitual Domains' Evolution Based on Strategic Selection of Ambidextrous Innovation |
| Ye Xinwei;Feng Junwen;Ma Lei |
| Economics and Management, Nanjing University of Technology and Engineering;School of Public Affairs, Nanjing University of Technology and Engineering;Innovation and Development Research Center, Nanjing University of Technology and Engineering, Nanjing 210 |
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Abstract Under the hypercompetitive environments, enterprise's quick response to environmental changes, new products and new technology development are key to its survival. Therefore, in innovation practice, how to apply exploratory innovation and exploitative innovation is particularly important for enterprises(explorative innovation and exploitative innovation are concluded as ambidextrous innovation in this paper). This paper uses case study method to explore the relationship between technology habitual domains' evolution rule and strategic selection of ambidextrous innovation based on technology habitual domains' evolution. This study selects the case of Jiangsu Hengli High Pressure Oil Cylinder Co. Ltd.'s ambidextrous innovation strategic selection from 2004 to 2013, to discuss how enterprises select ambidextrous innovation strategy at each stage of technology habitual domains' evolution, in order to provide a theoretical base for enterprises' innovation strategic selection from an endogenous perspective.
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Received: 14 July 2015
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