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| The Conflict Evolution Mechanism between Market Faction and Technology Faction of Entrepreneurial Teams |
| Sun Jiwei1,Ding Xin1,Gao Yiqin2 |
| (1.School of Management, Shanghai University, Shanghai 200444, China;2.Dajian Investment Management (Shanghai) Co.Ltd, Shanghai 200061, China) |
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Abstract Conflicts between the market faction and the technology faction of entrepreneurial teams are common in the process of entrepreneurial activities.Many entrepreneurial teams fail to deal with the conflicts between market faction and technology faction in time, leading to the resignation of the team founders and endangering the normal operation of the enterprise.The high integration of market and technology factions is of great significance to the process of new product development and commercialization.How to solve the conflict between the market faction and the technology faction quickly and reasonably has become an urgent topic in practice.Most literature at home and abroad focuses on the study of the interdepartmental conflict of enterprises, but it is immensely different from the conflict between the two factions.The existing literature lacks systematic thinking on the conflict process between the market faction and the technology faction, which makes it difficult to provide an effective reference to the conflict management between the two factions.Therefore, the existing research on the conflict evolution mechanism between the market faction and the technology faction still needs to be further improved.#br#On the basis of the relevant literature on the research of conflict evolution between the market faction and the technology faction of entrepreneurial team, the study first clarifies the definition of market faction and technology faction of entrepreneurial team.An exploratory study is carried out based on the grounded theory.It uses the grounded theory in the analysis of literature to code and analyze 9 typical cases of conflicts between market faction and technology faction.Then in-depth interviews are conducted on the two enterprises by using the interview grounded method at the stage of theoretical saturation test to improve the validity and credibility of the theoretical construction.The model of the conflict evolution mechanism between market faction and technology faction is constructed following the logical development of conflict triggers, conflict manifestation, conflict resolution, conflict outcomes and situational influencing factors.#br#It is found that the driving effects of the five main categories on conflict evolution are different, among which conflict triggers are the incentive driving factors, conflict manifestation is the mediating driving factor, conflict resolution is the moderating driving factor, and situational influencing factors are the context driving factors.As the outcome path, conflict outcomes reflect the final state of conflict evolution.In the different stages of the development of entrepreneurial enterprises, the integration of roles between the market faction and the technology faction presents three different states as conflicts evolve.In the initial stage of entrepreneurial enterprises, the integration of roles between two factions is in a simple patchwork state, i.e., the stage of conflict trigger.In the development stage of entrepreneurial enterprises, the integration of roles between two factions is dominated by one group, and it is in the stage of conflict manifestation.In the stage of development and change of entrepreneurial enterprises, the role integration status between two factions is in a state of collision and adjustment, which may eventually reach a consensus or break down cooperation.This is the stage of conflict resolution and conflict outcomes.Situational influencing factors affect the whole process of entrepreneurial enterprise development.The study further puts forward some targeted countermeasures for conflict prevention and management.It is necessary to pay attention to the two-way understanding in the selection of entrepreneurial partners, negotiate the strategy and tactics in advance, introduce a third party to evaluate the contribution of the two factions to the enterprise development, and take the typical business as the carrier to adjust and optimize the R&D strategy and marketing strategy.When dealing with conflicts, it is recommended to keep frank and agree to disagree; the help of third-party mediation is preferable.#br#The study can effectively make up for the shortcomings of the existing research on the conflict evolution between the market faction and the technology faction, and it provides a decision-making basis for the success of cooperation between the market faction and the technology faction in the era of "mass entrepreneurship and innovation".#br#
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Received: 13 December 2022
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