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| The Influence Mechanism of Big Data Capability on the Entrepreneurial Performance of New Ventures from the Perspective of Knowledge Coupling |
| Yuan Yongzhi1,Zhuge Kai1,Zhang Yong2,Lin Weiwei1 |
| (1.School of Business, Soochow University, Suzhou 215021, China;2.Institute of Quality Economics, China Jiliang University, Hangzhou 310018, China) |
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Abstract The importance of big data in innovation and entrepreneurship activities is well-acknowledged.The big data revolution has further refined the information access channels of entrepreneurs, fundamentally changed the social demand diagnosis and network resource access methods of new ventures, and promoted the innovation and catch-up of latecomer entrepreneurs in knowledge, products and business models.However, it should be pointed out that the emergence of massive data has also exacerbated the complexity and uncertainty of the economic environment, and new ventures are facing many challenges, such as data compression, knowledge iteration and other issues.Therefore, in the big data-driven context, how to seize entrepreneurial opportunities, and improve the efficiency of interactive integration of knowledge resources has become an urgent issue to be solved in its survival and growth process.On the one hand, faced with the practical difficulties of resource constraints and insufficient knowledge base, entrepreneurs need to establish efficient knowledge integration processing procedures to fill the knowledge gaps, and combine new technologies through knowledge coupling to reduce resource redundancy and entrepreneurial difficulty.Big data capability, as a low-order capability for carrying out data perception, integration and analysis, is regarded as the basis for forming high-order dynamic capabilities.The entrepreneurs rely on big data technology to accurately identify value information in massive data, optimize the process of knowledge transformation, and realize the integration and reconstruction of knowledge, showing a theoretical picture from low-order big data capability to dynamic knowledge coupling.On the other hand, enterprises need to improve the efficiency of resource integration through the coordination and alignment of IT and business strategies, so that IT personnel and business managers can reach a strategic consensus.The IT and business strategy alignment is an important boundary condition to be included.#br#This paper explores the mechanism of big data capability on the entrepreneurial performance of new ventures based on the dynamic capability theory and knowledge-based view theory.New ventures founded more than 1 year but less than 8 years ago are chosen as the research object with 212 valid survey data.By constructing a theoretical model with knowledge coupling as the mediator variable and IT—business strategy alignment as the moderator variable, it analyzes the mediating mechanism and boundary conditions of different knowledge coupling modes on the survival and growth of new ventures.The results show that big data capability has a positive impact on knowledge coupling and entrepreneurial performance of new ventures, and it can also affect the entrepreneurial performance of new ventures through the mediating role of knowledge coupling.Complementary knowledge coupling is inversely U-shaped with entrepreneurial survival performance, and alternative knowledge coupling is positively correlated with entrepreneurial growth performance.The IT—business strategy alignment positively moderates the relationship between big data capability and knowledge coupling.#br#The theoretical contributions of this paper lie in three aspects.First, it introduces big data capability to the survival and growth of new ventures, and confirms that big data capability has a positive impact on entrepreneurial performance.This conclusion enriches the relevant research on the mechanism of big data capability on entrepreneurial performance, and also provides positive theoretical support for further solving the "IT paradox".Second, this paper reveals the mediating mechanism of knowledge coupling in different configurations between big data capabilities and entrepreneurial performance of new ventures.According to the dynamic capability theory, for complementary knowledge, big data capability improves the opportunity identification and business capture of knowledge resources for new enterprises; for alternative knowledge, acquiring knowledge in similar fields within the existing product niche can help improve the level of specialization and innovation depth of knowledge.While complementary knowledge coupling and entrepreneurial survival performance have an inverted U-shaped path relationship, alternative knowledge coupling is conducive to the continuous improvement of enterprise competitiveness.This conclusion enriches the research on relevant mechanisms of knowledge coupling.Finally, this paper clarifies the moderating role of IT—business strategy alignment between big data capability and knowledge coupling, and finds that IT—business strategy alignment can positively moderate the relationship between big data capability and knowledge coupling, which further expands the theoretical boundary conditions of the relationship between big data capability and knowledge coupling.#br#
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Received: 24 October 2022
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