|
|
|
| The Growth and Evolution of Industrial Internet Platforms:A Case Study of Ningmengdou Platform |
| Wang Shuilian1,Qian Penghao2,Wang Jing1 |
| (1.Management College, Ocean University of China, Qingdao 266071, China;2.School of Management, Xi'an Jiaotong University, Xi'an 710049, China) |
|
|
|
|
Abstract The fourth industrial revolution, characterized by digitization, networking and intelligence, has brought profound changes to the world. The industrial internet platform is the new digital economy in the industrial field, and it is an open, digital and professional service platform for the personalized, networked and intelligent development of manufacturing industry. The network effect is the core concept that must be considered in exploring the growth mechanism of industrial Internet platform. The research from the perspective of empowerment opens a door for exploring the growth of industrial Internet platforms based on complex network effects. The concept of empowerment, evolved from "empowerment" in the field of organizational behavior, emphasizes the ability of the target subject to acquire previously unavailable capabilities and create values that are difficult to achieve in the past. In the current research, there is still a gap between the exploration of network effects of industrial Internet platforms and practice, and some studies fail to deeply analyze the growth mechanism of industrial Internet platforms. The industrial Internet platform is deeply embedded in the industrial value network and innovation network, and leverages industrial innovation and sustainable development with the new generation of digital intelligence technology. #br#Following the dynamic capability theory, this paper associates the growth of industrial Internet platform with the scenarios. As the integration carrier of data resources and digital intelligence technology, the industrial Internet platform develops data resources to identify the nature of the scenarios, completes the resource integration according to the scenario requirements, and reconstructs the value creation logic through continuous innovation of the scenarios, so as to realize the continuous growth of the platform. In the context of industrial Internet platform, scenario empowerment focuses on the development of redundant data resources within specific scenarios, integrates heterogeneous distributed resources, and ultimately drives the platform to transform ecological value. In this paper, Ningmengdou, the industrial Internet platform, is selected as the object of case study. Then, the structural data analysis method is adopted to analyze the case, encode and abstract the original data, realize the analysis and induction of the theme, and finally extract the rigorous theoretical theme, forming a data structure composed of first-order constructs, second-order themes and third-order categories.#br#It is found that (1) the scenario empowerment of industrial Internet platform is driven by the needs of users on the platform, focusing on specific scenes to develop redundant data resources, integrating heterogeneous resources inside and outside the platform ecology, realizing resource sharing, knowledge transfer and digital collaboration, driving users' constant innovation, and leading the industrial upgrading and transition. (2) The development of the industrial Internet platform has gone through three stages: the proprietary platform within the industry, the open platform oriented by knowledge service and the ecosystem of platform business. The complexity of industrial Internet platform network effects lies in the fact that the platform is deeply embedded in the industrial value network and innovation network. Industrial Internet platforms generate a virtuous cycle of network effects in resource integration, technology integration, and cross-border innovation. The demand scenario of platform users facilitates resource aggregation, promotes resource sharing, and induces the same side network effect. As the resources in the industrial value network are mapped to the industrial Internet platform and become callable data resources, digital twinning generates richer scenarios and further drives the strengthening of network effects. (3) The essence of the growth and evolution of the industrial Internet platform is reflected in the interaction between the value creation process and the ecological construction process. The industry relevance of the industrial system determines the inevitable trend that the development of the industrial Internet platform changes from internal proprietary service to integrated open knowledge services. The constrained resources of platform enterprises and the rational characteristics of industrial Internet users' decision make the participants of platform ecosphere complementary and diversified. Diverse and complementary participants ultimately contribute to a symbiotic and win-win ecosystem. #br#This paper proposes the scenario empowerment and interaction mechanism of network effects during the growth and evolution of industrial Internet platforms, and explores how the Chinese industry Internet platforms help small and medium-sized enterprises digital transformation, which enriches the research context of network effects, and is of great significance for the theoretical development and practice promotion of organization evolution and governance.#br#
|
|
Received: 30 September 2022
|
|
|
|
|
|
[1] 李燕.工业互联网平台发展的制约因素与推进策略[J].改革,2019,32(10):35-44.
[2] 王晨,宋亮,李少昆.工业互联网平台:发展趋势与挑战[J].中国工程科学,2018,20(2):15-19.
[3] 李君,周勇,左越,等. 新冠疫情背景下工业互联网平台的价值作用、面临挑战及应对策略研究[J]. 制造业自动化,2021,43(11):52-55.
[4] 何小龙,李君,周勇,等.工业互联网平台应用现状及发展对策[J].科技管理研究,2021,41(10):132-137.
[5] 李君,邱君降,窦克勤.工业互联网平台参考架构、核心功能与应用价值研究[J].制造业自动化,2018,40(6):103-106,126.
[6] 谢卫红,骆建彬,郭海珍,等.工业互联网平台研究知识结构与拓展方向[J].科技进步与对策,2021,38(22):151-160.
[7] RYSMAN M.The economics of two-sided markets[J].Journal of Economic Perspectives,2009,39(10):125-143.
[8] MAYER S,HODGES J,YU D,et al. An open semantic framework for the industrial internet of things[J]. IEEE Intelligent Systems,2017,32(1):96-101.
[9] 马永开,李仕明,潘景铭.工业互联网之价值共创模式[J].管理世界,2020,36(8):211-222.
[10] 权锡鉴,史晓洁,宋晓缤,等.资本配置结构优化的企业混合所有制:工业互联网平台的赋能机理与本质[J].会计研究,2020,41(12):99-112.
[11] 左文明,丘心心.工业互联网产业集群生态系统构建——基于文本挖掘的质性研究[J].科技进步与对策,2022,39(5):83-93.
[12] 孙新波,张明超,王永霞.工业互联网平台赋能促进数据化商业生态系统构建机理案例研究[J].管理评论,2022,34(1):322-337.
[13] 陈武,陈建安,李燕萍.工业互联网平台:内涵、演化与赋能[J].经济管理,2022,44(5):189-208.
[14] 陈威如,余卓轩.平台战略:正在席卷全球的商业模式革命[M].北京:中信出版社,2013.
[15] 王节祥,王雅敏,贺锦江.平台战略内核:网络效应概念演进、测度方式与研究前沿[J].科技进步与对策,2020,37(7):152-160.
[16] 王节祥,蔡宁.平台研究的流派、趋势与理论框架——基于文献计量和内容分析方法的诠释[J].商业经济与管理,2018,38(3):20-35.
[17] 侯宏.从消费互联网寡头格局迈向产业互联网生态共同体[J].清华管理评论,2019,9(4):72-83.
[18] 王水莲,于程灏,张佳悦.工业互联网平台价值创造过程研究[J].中国科技论坛,2022,38(4):78-88.
[19] LEONG C M L,PAN S L,RACTHAM P,et al. ICT-enabled community empowerment in crisis response:social media in Thailand flooding 2011[J]. Journal of the Association for Information Systems,2015,16(3):174-212.
[20] YUKL G A,BECKER W S. Effective empowerment in organizations[J]. Organization Management Journal,2006,3(3):210-231.
[21] 朱国军,王修齐,孙军.工业互联网平台企业成长演化机理——交互赋能视域下双案例研究[J].科技进步与对策,2020,37(24):108-115.
[22] 尹西明,苏雅欣,陈劲,等.场景驱动的创新:内涵特征、理论逻辑与实践进路[J].科技进步与对策,2022,39(15):1-10.
[23] TEECE D J. Explicating dynamic capabilities:the nature and micro-foundations of(sustainable) enterprise performance[J].Strategic Management Journal,2007,28(13):1319-1350.
[24] 许庆瑞,吴志岩,陈力田.转型经济中企业自主创新能力演化路径及驱动因素分析——海尔集团1984—2013年的纵向案例研究[J].管理世界,2013,29(4):121-134,188.
[25] GIOIA D A,CORLEY K G,HAMILTON A L. Seeking qualitative rigor in inductive research:notes on the Gioia methodology[J]. Organizational Research Methods,2013,16(1):15-31.
[26] YIN R K. Case study research:design and methods[M].Blackwell Science Ltd,2009.
[27] 石璋铭,杜琳.工业互联网平台对产业融合影响的实证研究[J].科技进步与对策,2022,39(19):59-68.
[28] 王馨博,李春利,高良谋.平台到底是什么——基于分工与协调视角[J].科技进步与对策,2022,39(3):153-160.
|
|
|
|
